Air Blue Selects Sabre Airline Solutions for Launch into Pakistan Market

Excitement for the SabreSonic New Generation Reservation Solution Continues for Both Low Cost and Full Alliance Models

SOUTHLAKE, Texas–(BUSINESS WIRE)–June 8, 2004– Air Blue, Pakistan’s newest low cost carrier, has signed a deal with Sabre Airline Solutions for SabreSonic, the new generation of passenger solutions based on flexible, open systems, and Sabre AirOps Load Manager, allowing the carrier to produce optimal aircraft loading plans.

As the first passenger management solution to be built on open systems architecture, SabreSonic provides low cost and alliance carriers unique flexibility, allowing airlines to implement an individual module or a fully integrated solution encompassing the airlines entire passenger management.

“As a start-up carrier, Air Blue needed a flexible passenger management solution capable of adapting to the future changes in the marketplace,” said Tariq Chaudhary, CEO Air Blue. “SabreSonic gives us the competitive advantage we needed and the functionality to respond to future market changes whilst delivering a solution with bankable results.”

SabreSonic is based on a customer-centric approach and provides more options for travelers.

Air Blue selected the full, integrated suite of SabreSonic, which includes:

  • SabreSonic Res — offering advanced reservations management capabilities for airlines of all sizes around the world. This capability provides Air Blue the ability to grow revenue efficiently and manage every channel of distribution. The offering includes the industry’s leading online booking engine, along with shopping, ticketing and codeshare capabilities all managed from a single, easy-to-use graphical user interface (GUI).
  • SabreSonic Check-In — enabling both efficient passenger processing and a customer-centric focus both on and off airport. This suite helps Air Blue streamline operations and enhance the customer travel experience. Capabilities in this suite include check-in, re-accommodation and automated fee collection capabilities, all managed from a single, easy-to-use GUI.
  • SabreSonic Inventory — offering advanced inventory management capabilities such as serial, virtual and continuous nesting to enable the industry’s only origin-destination based inventory management.
  • SabreSonic Command — the only Web-based tool available in the industry that offers flexible options for an airline to easily and quickly configure and manage its passenger solution system from one central location based on the carrier’s profile.

In addition to SabreSonic, Air Blue also will implement Sabre AirOps Load Manager. Fully integrated with the airlines system operation control suite, Load Manager helps load controllers by producing optimal aircraft loading plans, ensuring that weight and balance requirements are effectively met.

Generating time and cost savings by coordinating aircraft loading plans, the system improves weight calculations, allowing passenger weights to be calculated with unused weight allowance reallocated for additional cargo or passengers. Load Manager also displays vital information, calculating the required fuel based on performance weights limits and streamlines systems integration with a link to the host based airport check-in system. Load Manager is a direct interface with the SabreSonic Check In international airport processing, which centrally coordinates the work of dispatchers, fuelers, gate agents, and ramp personnel to most effectively load the aircraft for weight and balance distribution. This function maximizes revenue and ensures on-time performance.

“Air Blue will benefit from a tightly integrated solution that helps drive down costs and drives up revenues,” said Vinay Dube, vice president, Europe, Middle East and Africa, Sabre Airline Solutions. “The investments we have made over many years are resulting in smart technology solutions that provide results for our customers today and carriers like Air Blue get real solutions rather than promises of technology to come.”

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of software products, reservations and departure control systems and other passenger management systems, and consulting services that help airlines simplify operations and lower costs. Sabre Airline Solutions’ proven leadership is demonstrated by the growing number of airlines that leverage the technology and services: More than 200 airlines worldwide use Sabre Airline Solutions’ broad portfolio of smart solutions for decision-support tools to increase revenues and improve operations. More than 100 airlines worldwide rely on Sabre Airline Solutions for passenger management solutions, with 15 new carriers added and nine carrier renewals for SabreSonic Res advanced reservations in 2003. In addition, more than 100 clients worldwide have turned to Sabre Airline Solutions consulting group for strategic, commercial and operational consulting. More than 500 contracts worldwide were signed in 2003 within Sabre Airline Solutions.

Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo and SabreSonic, and AirOps are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. All other trademarks, service marks, and trade names are the property of their respective owners.

    CONTACT: Sabre Airline Solutions, Southlake
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions