Air Blue Selects Sabre Airline Solutions for Launch into Pakistan Market

Excitement for the SabreSonic New Generation Reservation Solution Continues for Both Low Cost and Full Alliance Models

SOUTHLAKE, Texas–(BUSINESS WIRE)–June 8, 2004– Air Blue, Pakistan’s newest low cost carrier, has signed a deal
with Sabre Airline Solutions for SabreSonic, the new generation of
passenger solutions based on flexible, open systems, and Sabre AirOps
Load Manager, allowing the carrier to produce optimal aircraft loading

As the first passenger management solution to be built on open
systems architecture, SabreSonic provides low cost and alliance
carriers unique flexibility, allowing airlines to implement an
individual module or a fully integrated solution encompassing the
airlines entire passenger management.

“As a start-up carrier, Air Blue needed a flexible passenger
management solution capable of adapting to the future changes in the
marketplace,” said Tariq Chaudhary, CEO Air Blue. “SabreSonic gives us
the competitive advantage we needed and the functionality to respond
to future market changes whilst delivering a solution with bankable

SabreSonic is based on a customer-centric approach and provides
more options for travelers.

Air Blue selected the full, integrated suite of SabreSonic, which

  • SabreSonic Res — offering advanced reservations management
    capabilities for airlines of all sizes around the world. This
    capability provides Air Blue the ability to grow revenue
    efficiently and manage every channel of distribution. The
    offering includes the industry’s leading online booking
    engine, along with shopping, ticketing and codeshare
    capabilities all managed from a single, easy-to-use graphical
    user interface (GUI).
  • SabreSonic Check-In — enabling both efficient passenger
    processing and a customer-centric focus both on and off
    airport. This suite helps Air Blue streamline operations and
    enhance the customer travel experience. Capabilities in this
    suite include check-in, re-accommodation and automated fee
    collection capabilities, all managed from a single,
    easy-to-use GUI.
  • SabreSonic Inventory — offering advanced inventory management
    capabilities such as serial, virtual and continuous nesting to
    enable the industry’s only origin-destination based inventory
  • SabreSonic Command — the only Web-based tool available in the
    industry that offers flexible options for an airline to easily
    and quickly configure and manage its passenger solution system
    from one central location based on the carrier’s profile.

In addition to SabreSonic, Air Blue also will implement Sabre
AirOps Load Manager. Fully integrated with the airlines system
operation control suite, Load Manager helps load controllers by
producing optimal aircraft loading plans, ensuring that weight and
balance requirements are effectively met.

Generating time and cost savings by coordinating aircraft loading
plans, the system improves weight calculations, allowing passenger
weights to be calculated with unused weight allowance reallocated for
additional cargo or passengers. Load Manager also displays vital
information, calculating the required fuel based on performance
weights limits and streamlines systems integration with a link to the
host based airport check-in system. Load Manager is a direct interface
with the SabreSonic Check In international airport processing, which
centrally coordinates the work of dispatchers, fuelers, gate agents,
and ramp personnel to most effectively load the aircraft for weight
and balance distribution. This function maximizes revenue and ensures
on-time performance.

“Air Blue will benefit from a tightly integrated solution that
helps drive down costs and drives up revenues,” said Vinay Dube, vice
president, Europe, Middle East and Africa, Sabre Airline Solutions.
“The investments we have made over many years are resulting in smart
technology solutions that provide results for our customers today and
carriers like Air Blue get real solutions rather than promises of
technology to come.”

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of software products, reservations and departure
control systems and other passenger management systems, and consulting
services that help airlines simplify operations and lower costs. Sabre
Airline Solutions’ proven leadership is demonstrated by the growing
number of airlines that leverage the technology and services: More
than 200 airlines worldwide use Sabre Airline Solutions’ broad
portfolio of smart solutions for decision-support tools to increase
revenues and improve operations. More than 100 airlines worldwide rely
on Sabre Airline Solutions for passenger management solutions, with 15
new carriers added and nine carrier renewals for SabreSonic Res
advanced reservations in 2003. In addition, more than 100 clients
worldwide have turned to Sabre Airline Solutions consulting group for
strategic, commercial and operational consulting. More than 500
contracts worldwide were signed in 2003 within Sabre Airline

Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel
commerce, retailing travel products and providing distribution and
technology solutions for the travel industry. More information about
Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo and
SabreSonic, and AirOps are trademarks and/or service marks of an
affiliate of Sabre Holdings Corporation. All other trademarks, service
marks, and trade names are the property of their respective owners.

    CONTACT: Sabre Airline Solutions, Southlake
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions