Data-driven technology will help Russian airline increase revenue  from ancillary sales

Southlake, Texas and Moscow, May 7, 2015 – Aeroflot (Moscow Exchange: AFLT), the largest airline in Eastern Europe, has signed a new agreement with global technology provider, Sabre Corporation (NASDAQ: SABR), to implement Sabre’s industry-leading Intelligence Exchange solution. Through Intelligence Exchange, Sabre has addressed one of the airline industry’s biggest challenges – how to gather, analyze and take action on disparate data from across an airline’s operations.  Solving this challenge drives immediate results by enabling the airline to generate incremental revenue, reduce costs and deliver a truly personalized experience to air travelers. Aeroflot, which was recently named Russia’s most innovative transport company by the country’s Time of Innovation awards, will pioneer Sabre’s solution to help differentiate itself from its competitors and create additional revenue streams. Kirill Bogdanov, Aeroflot Deputy Director General for IT, said: “We chose to expand our already successful relationship with Sabre because it offers the most advanced technology on the market, which will help us better understand our passengers in this data-rich era.  We are widely known in Russia for our innovation, and have ambitions to become one of the world’s largest carriers; working with Sabre puts us in the best position to achieve our goals by remaining ahead of our competition and leading the market through the use of technology that creates new, unrivaled experiences for our passengers.” Dana Jones, Senior Vice President & Chief Marketing Officer, Sabre Airline Solutions, said:  “Passengers create huge data footprints when they travel, yet most airlines lack the infrastructure to harness this information, leaving almost 90% of traveler data unstructured.  By leveraging Intelligence Exchange to offer the right product to the right customer at the right time, Aeroflot can expect to receive incremental revenue.  We are proud to be partnering with Aeroflot to deliver innovative technology that helps meet its most critical business challenges – increasing profitability, managing costs and creating more personalized experiences for passengers.” Aeroflot joins a growing group of forward-thinking airlines that are using this flexible platform to leverage real-time data, analytics and configurable rules engine to re-think business intelligence and how they deliver better business results – faster and more efficiently. Sabre’s technology is favored by more than 225 airlines worldwide including most of the world’s largest carriers. Its flexible and scalable software allows airlines to operate how they want to, and adapt their business to changing needs and requirements. It optimizes day-to-day airline operations and ultimately helps airlines solve their biggest challenges – to increase revenues, reduce costs and deliver better travel experiences. About Sabre Corporation Sabre® Corporation is a leading technology provider to the global travel and tourism industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $110 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world. About Aeroflot Aeroflot is Russia’s flagship carrier and one of the largest airline groups in Europe. In 2014 Aeroflot carried 23.6 million passengers (34.7 million passengers as Aeroflot Group including subsidiaries) a record for any Russian airline. A proud member of the SkyTeam global airline alliance. Aeroflot and its partners serve 1,052 destinations in 177 countries worldwide. Aeroflot operates the youngest fleet in the world among major airlines, numbering 156 Airbus, Boeing and Sukhoi airliners. Aeroflot is among the global leaders in aviation safety. The Company’s European Community Safety Assessment of Foreign Aircraft (SAFA) Index, which is the main globally recognized safety parameter, is comparable to global peers. The first Russian carrier to enter the IATA Operational Safety Audit (IOSA) register, renewing its registration for the fifth time in 2013. Aeroflot has successfully passed the IATA Safety Audit for Ground Operations (ISAGO) and is fully ISO 9001:2008, ISO 14001:2004 compliant. In 2014 Aeroflot was named by SKYTRAX as the Best Airline in Eastern Europe for the third time. Find more at