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Article
January 10, 2017
How Generation Z uses emerging technology
From the headlines coming out of the Consumer Electronics Show, it seems like voice interfaces are everywhere, or will be soon. But a new Sabre Labs survey shows voice isn’t being universally embraced. “Alexa, what’s the...
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Article
August 16, 2016
The 3 breakthrough technologies now conquering travel
Technology is changing the way we work and interact with the world. More people are connected to the internet and questions that used to require years of studying to answer can now be answered through a...
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Article
July 12, 2016
When digital meets physical: What Pokémon Go means for the travel industry
In our world of fragmentation and hyper-targeted micro-niches, few mainstream hits cut through. That’s what makes the nearly-instant global popularity of Pokémon Go so intriguing. The mobile app uses GPS and augmented reality technology to lead users on a hunt for the digital pets. Augmented reality...
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Article
June 2, 2016
What this visionary film suggests about the future of augmented reality in travel
Virtual reality has staked a claim on travel. Interactive, immersive technology aligns well with the objectives of travel marketers, making the medium ideal for marketing travel experiences of all kinds. While VR (and 360 video) have...
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Article
April 14, 2016
Let’s get serious: Will VR become a mainstay in the travel industry?
With Facebook’s recent addition of virtual reality/360 (learn the difference!), there’s yet another platform for travel brands to distribute this new form of content. As each new channel is added, the appeal of investing in VR/360...
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Article
March 9, 2016
ITB in 360: How ‘VR’ is shaping the future of travel marketing
When Google launched StreetView, the digital reality shifted immensely. Now anyone could pull up a visual of a specific street, immersing themselves in what it was like to travel down that road — and even exploring interiors...