personalization

September 14, 2021

The Case for Personalization

by Carole Pailhé & Ashley Burk The airline industry has been coping with high uncertainty as a result of the pandemic, and demand will remain uneven and volatile for some time. An increasing number of airlines,...
April 1, 2021

Sabre helps Kanoo Travel develop customized technology to drive recovery in the Middle East

MANAMA, Bahrain and SOUTHLAKE, Texas – April 1, 2021 – Kanoo Travel, the largest travel company in the Middle East, has extended its 25-year partnership with Sabre Corporation (NASDAQ: SABR), a leading software and technology provider...
March 31, 2021

Sabre introduces new airline storefront, the next generation of air shopping

SOUTHLAKE, Texas – March 31, 2021 – Sabre (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, today announced the introduction of its new airline storefront, an industry-first capability that makes...
July 7, 2020

Sabre Announces Leadership Updates to Drive its Transformation

SOUTHLAKE, Texas – July 7, 2020 – Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, today announced important updates to its executive leadership, taking the next critical step...
February 19, 2020

Alila Hotels and Resorts Drive Personalized Retailing Strategy with Sabre’s SynXis Platform

A strategic agreement between Alila Hotels and Resorts and leading technology provider to the global travel industry, Sabre Corporation (NASDAQ: SABR), has helped to enable the luxury hotel brand to record significant incremental growth. Propelled by the need to drive both brand loyalty and individual property personality, the partnership made it possible for Alila to develop a personalized digital marketing strategy for...
January 22, 2020

Sabre announces plans with Accor to create the first unified technology platform for the global hospitality industry

SOUTHLAKE, Texas AND PARIS – Jan. 22, 2020 – Sabre Corporation (NASDAQ: SABR), the leading software and technology company powering the global travel industry, and Accor, the world-leading augmented hospitality group offering unique experiences in more than...
October 23, 2019

Sabre and ATPCO sign expanded agreement on Routehappy Rich Content

SOUTHLAKE, Texas AND DULLES, Va. – Oct. 23, 2019 – Sabre Corporation (NASDAQ: SABR) and ATPCO announced today a new long-term retailing agreement enabling Sabre to distribute ATPCO’s Routehappy content to Sabre-connected travel agencies, online travel...
July 2, 2019

Al Khunaizi Travel chooses Sabre as its preferred technology partner

Al Khunaizi Travel, one of the leading travel agencies in the Kingdom of Bahrain, has signed a longterm agreement with Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, to continue use...
June 20, 2019

Sabre and Cheetah Digital join forces to drive powerful, next-generation customer loyalty programs for airlines

Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced its alliance with Cheetah Digital, the world’s foremost independent, enterprise cross-channel marketing technology company. Through the collaboration, Sabre has incorporated the cloud-based...
March 7, 2019

Nouvelair Tunisie offers increased choice to travelers between Tunisia and France

Nouvelair Tunisie, one of Tunisia’s largest carriers, is relying on Sabre Corporation (NASDAQ: SABR) to distribute its selection of branded fares. The airline’s three branded fares – Light, Easy and Flex – are now available to...
February 25, 2019

Sabre is first passenger service system to achieve IATA ONE Order certification

Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced its official certification as ONE Order Capable for air flight transactions as an order management system (OMS) and delivery provider, making it...
November 21, 2018

Finnair makes branded fares available through Sabre

Finnair, Finland’s flagship carrier, has signed an agreement with Sabre Corporation (NASDAQ: SABR) to distribute its selection of branded fares. More than 425,000 Sabre-connected travel agents worldwide will now be able to shop and book the...

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