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Article
September 14, 2021
The Case for Personalization
by Carole Pailhé & Ashley Burk The airline industry has been coping with high uncertainty as a result of the pandemic, and demand will remain uneven and volatile for some time. An increasing number of airlines,...
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Press Release
April 1, 2021
Sabre helps Kanoo Travel develop customized technology to drive recovery in the Middle East
MANAMA, Bahrain and SOUTHLAKE, Texas – April 1, 2021 – Kanoo Travel, the largest travel company in the Middle East, has extended its 25-year partnership with Sabre Corporation (NASDAQ: SABR), a leading software and technology provider...
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Press Release
March 31, 2021
Sabre introduces new airline storefront, the next generation of air shopping
SOUTHLAKE, Texas – March 31, 2021 – Sabre (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, today announced the introduction of its new airline storefront, an industry-first capability that makes...
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Press Release
July 7, 2020
Sabre Announces Leadership Updates to Drive its Transformation
SOUTHLAKE, Texas – July 7, 2020 – Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, today announced important updates to its executive leadership, taking the next critical step...
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Press Release
February 19, 2020
Alila Hotels and Resorts Drive Personalized Retailing Strategy with Sabre’s SynXis Platform
A strategic agreement between Alila Hotels and Resorts and leading technology provider to the global travel industry, Sabre Corporation (NASDAQ: SABR), has helped to enable the luxury hotel brand to record significant incremental growth. Propelled by the need to drive both brand loyalty and individual property personality, the partnership made it possible for Alila to develop a personalized digital marketing strategy for...
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Press Release
January 22, 2020
Sabre announces plans with Accor to create the first unified technology platform for the global hospitality industry
SOUTHLAKE, Texas AND PARIS – Jan. 22, 2020 – Sabre Corporation (NASDAQ: SABR), the leading software and technology company powering the global travel industry, and Accor, the world-leading augmented hospitality group offering unique experiences in more than...
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Press Release
October 23, 2019
Sabre and ATPCO sign expanded agreement on Routehappy Rich Content
SOUTHLAKE, Texas AND DULLES, Va. – Oct. 23, 2019 – Sabre Corporation (NASDAQ: SABR) and ATPCO announced today a new long-term retailing agreement enabling Sabre to distribute ATPCO’s Routehappy content to Sabre-connected travel agencies, online travel...
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Press Release
July 2, 2019
Al Khunaizi Travel chooses Sabre as its preferred technology partner
Al Khunaizi Travel, one of the leading travel agencies in the Kingdom of Bahrain, has signed a longterm agreement with Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, to continue use...
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Press Release
June 20, 2019
Sabre and Cheetah Digital join forces to drive powerful, next-generation customer loyalty programs for airlines
Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced its alliance with Cheetah Digital, the world’s foremost independent, enterprise cross-channel marketing technology company. Through the collaboration, Sabre has incorporated the cloud-based...
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Press Release
March 7, 2019
Nouvelair Tunisie offers increased choice to travelers between Tunisia and France
Nouvelair Tunisie, one of Tunisia’s largest carriers, is relying on Sabre Corporation (NASDAQ: SABR) to distribute its selection of branded fares. The airline’s three branded fares – Light, Easy and Flex – are now available to...
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Press Release
February 25, 2019
Sabre is first passenger service system to achieve IATA ONE Order certification
Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced its official certification as ONE Order Capable for air flight transactions as an order management system (OMS) and delivery provider, making it...
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Press Release
November 21, 2018
Finnair makes branded fares available through Sabre
Finnair, Finland’s flagship carrier, has signed an agreement with Sabre Corporation (NASDAQ: SABR) to distribute its selection of branded fares. More than 425,000 Sabre-connected travel agents worldwide will now be able to shop and book the...