marketing

Blog Jun 13, 2017

5 pro tips to conquer video with captivating stories in your travel marketing campaigns

Video continues to be a key part of all marketing strategies. Whether it's making a commercial for TV or burst...

Blog Jun 6, 2017

Blurring the lines: How online and offline work together to serve today’s travelers

Travelers in both mature and emerging markets are increasingly going online to search and book travel. The shift to online...

Blog Aug 11, 2016

Steal this genius idea for your brand’s Snapchat right now

If jumping into the augmented reality games craze is not realistic for your travel brand, how about Snapchat? The emerging...

Blog Aug 9, 2016

Pokémon Go doesn’t have a lock on cute and cuddly games in travel

The Pokémon Go phenomenon demonstrates the possibilities of a mash-up of the digital and the physical. For travel brands, the game's popularity...

Blog Jul 7, 2016

Download this: New research on personalization, social media, and retailing in travel

Sabre recently surveyed 2,000 consumers in the UK to discover how personalization is viewed across industries. The goal was to...

Blog Apr 14, 2016

Let’s get serious: Will VR become a mainstay in the travel industry?

With Facebook's recent addition of virtual reality/360 (learn the difference!), there's yet another platform for travel brands to distribute this...

Blog Mar 24, 2016

Our top 4 favorite marketing activations at #SXSW2016

There's no doubt that SXSW continues to thrive as one of the world's most prominent events. The festival's multi-disciplinary approach...

Blog Feb 21, 2014

The Roaming Gnome takes control during ESPN’s College Game Day

What’s Travelocity’s Roaming Gnome been up to lately? He’s been traveling the U.S. checking out some of the most historic...