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Article
June 13, 2017
5 pro tips to conquer video with captivating stories in your travel marketing campaigns
Video continues to be a key part of all marketing strategies. Whether it’s making a commercial for TV or burst videos for Snapchat, there are countless video-first channels for marketers to leverage. Certainly, video doesn’t come...
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Article
June 6, 2017
Blurring the lines: How online and offline work together to serve today’s travelers
Travelers in both mature and emerging markets are increasingly going online to search and book travel. The shift to online and mobile booking channels continues worldwide, shaped in individual markets by a variety of factors such...
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Article
August 11, 2016
Steal this genius idea for your brand’s Snapchat right now
If jumping into the augmented reality games craze is not realistic for your travel brand, how about Snapchat? The emerging media platform has recently spiked in popularity. Snapchat has nearly 60 million monthly active users. And...
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Article
August 9, 2016
Pokémon Go doesn’t have a lock on cute and cuddly games in travel
The Pokémon Go phenomenon demonstrates the possibilities of a mash-up of the digital and the physical. For travel brands, the game’s popularity revealed how eager passionate gamers can be to engage with the real world. Another reminder of...
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Article
July 7, 2016
Download this: New research on personalization, social media, and retailing in travel
Sabre recently surveyed 2,000 consumers in the UK to discover how personalization is viewed across industries. The goal was to identify opportunities for hotels and airlines to offer an improved personalization experience to travelers, while also...
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Article
April 14, 2016
Let’s get serious: Will VR become a mainstay in the travel industry?
With Facebook’s recent addition of virtual reality/360 (learn the difference!), there’s yet another platform for travel brands to distribute this new form of content. As each new channel is added, the appeal of investing in VR/360...
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Article
March 24, 2016
Our top 4 favorite marketing activations at #SXSW2016
There’s no doubt that SXSW continues to thrive as one of the world’s most prominent events. The festival’s multi-disciplinary approach lends well to the blended reality of business today, with brands, professionals and attendees from many...
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Article
February 21, 2014
The Roaming Gnome takes control during ESPN’s College Game Day
What’s Travelocity’s Roaming Gnome been up to lately? He’s been traveling the U.S. checking out some of the most historic college basketball rivalries. Travelocity’s Roaming Gnome is up to his usual antics again! Given his mission...