Diversification Series

Expectations. Innovations. Immediacy. Consistency. Seamless. Simplification. Personalization. These words summarize traveler’s demands and effect strategic decisions that OTAs are making today. There is rampant diversification taking place as a result of these demands, coupled with the highly competitive OTA channel including new types of players, such as Google and Airbnb, niche marketing, global expansion, new technologies, and more.

Join us in the journey as we explore the evolution of the OTA channel, diversification in the channel today, and examples of successful diversification efforts.

Blog Mar 5, 2019

Diversification: Looking back and what’s next

Part 6 of the series "Diversification: The art of creating unique value" Diversification - a risk-reduction strategy that involves adding product,...

Blog Jan 9, 2019

Expanding Beyond Borders

Part 5 of the series "Diversification: The art of creating unique value" Diversification - a risk-reduction strategy that involves adding product,...

Blog Sep 13, 2018

Embracing technology and demographic changes

Part 4 of the series "Diversification: The Art of Creating Unique Value" Diversification - the art of creating unique value. A new...

Blog Jul 11, 2018

What flight disruption?

Part 3 of the series "Diversification: The Art of Creating Unique Value" Diversification - a risk-reduction strategy that involves adding product,...

Blog Jun 12, 2018

Hopper: Making a Splash In the OTA Pool

Part 2 of the series "Diversification: The Art of Creating Unique Value" Diversification - a risk-reduction strategy that involves adding product,...

Blog May 4, 2018

Standing Out Amid Tough Competition

Part 1 of the series "Diversification: The Art of Creating Unique Value"   Diversification - a risk-reduction strategy that involves adding...