Expectations. Innovations. Immediacy. Consistency. Seamless. Simplification. Personalization. These words summarize traveler’s demands and effect strategic decisions that OTAs are making today. There is rampant diversification taking place as a result of these demands, coupled with the highly competitive OTA channel including new types of players, such as Google and Airbnb, niche marketing, global expansion, new technologies, and more.
Join us in the journey as we explore the evolution of the OTA channel, diversification in the channel today, and examples of successful diversification efforts.