digital marketing
Blog Jul 6, 2017
Five questions for Bubbl, the app plugin that makes on-location marketing possible
Connecting the physical and digital worlds is one of the most critical tasks of modern marketing. Many businesses blend brick-and-mortar...
Blog Jun 13, 2017
5 pro tips to conquer video with captivating stories in your travel marketing campaigns
Video continues to be a key part of all marketing strategies. Whether it's making a commercial for TV or burst...
Blog Dec 27, 2016
Hotels: Get ready to leverage new digital opportunities as shopping comes to Instagram
"Shopping coming to Instagram" With that simple headline, commerce arrived on one of the world’s most engaging visual platforms. An...
Blog Aug 11, 2016
Steal this genius idea for your brand’s Snapchat right now
If jumping into the augmented reality games craze is not realistic for your travel brand, how about Snapchat? The emerging...
Blog Aug 9, 2016
Pokémon Go doesn’t have a lock on cute and cuddly games in travel
The Pokémon Go phenomenon demonstrates the possibilities of a mash-up of the digital and the physical. For travel brands, the game's popularity...
Blog Apr 27, 2016
How technology delivers on opportunities that others can’t yet see
This is a viewpoint from Sabre CEO Tom Klein. For more executive perspectives, browse the ongoing Exec Pulse series here. ...
Blog Oct 22, 2015
The five-star Fontainebleau experience just went digital
Fontainebleau has a unique reputation as one of the most historically and architecturally significant hotels on Miami Beach. Known for...
Press Release May 7, 2015
Sabre launches SynXis Booking Engine in-context suite, an industry-first digital retailing solution for hotels
New solution will help hotels increase online booking revenue while seamlessly guiding travelers to create the unique hotel experience they...
Press Release Feb 17, 2015
Sabre launches industry-first turnkey website solution to help hoteliers increase online conversion and build brand loyalty
SOUTHLAKE, Texas – February 17, 2015 – Sabre Corporation (Nasdaq: SABR) announced today an industry-first digital marketing solution that will...
Blog Oct 7, 2014
Trend Tuesday: Digital Fluidity
Earlier this summer, I attended an interesting webinar hosted by Gartner called Cool Vendors 2014. The tag line was “With...
Blog Apr 15, 2014
Trend Tuesday: When advertisers “Hijack”
On the Monday following the Super Bowl every year, a lot of attention turns to the television commercials aired during...
Blog Feb 21, 2014
The Roaming Gnome takes control during ESPN’s College Game Day
What’s Travelocity’s Roaming Gnome been up to lately? He’s been traveling the U.S. checking out some of the most historic...