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Article
May 7, 2018
Informed by decision science, Sabre NDC initiatives fuel competitive differentiation
The NDC standard was created by IATA to help airlines differentiate their product offerings, so consumers are served the same brand experience in indirect channels as they would be if they went direct to the airline’s...
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Article
February 13, 2018
Beyond NDC: The Sabre fast-forward approach to deploying personalized retail
As the world’s leading travel technology company, Sabre is in constant forward momentum. Sabre is investing beyond NDC in a fast-forward approach to next-generation retailing and distribution. A key component of this vision is deploying new...
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Article
August 1, 2017
Business travelers know what they want — and this app lets them search using their preferences
We call it Preference-Driven Air Shopping. This tool, which we’ve covered in other applications, was created by the Sabre Research team to deliver a consistent and repeatable experience for travelers. Rather than having to search by...
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Article
June 14, 2016
Stop clicking around: This 1 stat will make you click buy on your next plane ticket
Have you ever felt that insatiable desire to shop around? The feeling that just one more search will surface the cheapest fare, the most convenient itinerary, or your preferred transit airport. You’re not alone: airfare shopping...
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Article
February 24, 2014
Big in Berlin – Sabre at ITB
Raising the bar at Europe’s premier travel trade fair The global travel industry will converge on Berlin this week to take part in one of the biggest and best industry events – ITB. More than 10,000...
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