As the travel industry becomes more competitive, it is crucial for businesses to understand their customers’ behaviour and preferences to stay ahead of the game. In today’s data-driven world, leveraging analytics can help travel businesses unlock valuable insights.

Airlines have been using data for a long time to optimise their pricing strategies. By analysing customer data and market trends, airlines can adjust their pricing to maximise revenue. Similarly, hotel chains are using data to personalise their offerings. Online travel agencies have been at the forefront in using data to optimise their search algorithms. Cruise lines are using data to improve their sail routes and destinations.

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This article by Hardik Roy was published in both the print and online editions of the Financial Express