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Travel tech firm Sabre used innovative brand ambassador idea to hire interns: Internal Comms learnings 2020

Published on January 28, 2021
Culture
Most onboarding programs are routine affairs – you have leaders speaking, policies are discussed, you are told about your role and how to go about your work. However, Sabre tried something different in January 2020 and is set to repeat the exercise this year in a an online avatar. Aniisu Verghese, director – corporate communications, Sabre Global Capability Center said,
“At Sabre, we strongly believe in involving our employees as advocates of our brand. Intern Boot Camp 2020, was a unique company initiative to welcome and engage our prospective employees from campus. The 360-degree communication approach invited interns to learn about our brand, get inspired and be active ambassadors right from the start. As we prep for yet another Intern Boot Camp – completely online this time, we look forward to applying our learning from earlier to offer exciting and memorable experiences.”
The idea : Flashback 2020 With the goal of enhancing brand awareness and connect with the business, the communication campaign invited millennials to become the organization’s newest and most responsive brand ambassadors – to leverage their advanced digital presence and skills. In January 2020, Sabre Bengaluru GCC organized an ‘Intern Boot Camp’ – a flagship University recruits assimilation program to groom interns from premier technology institutes into Sabre engineers. Read More This article was first featured on PRmomentIndia website.

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