The industry that has been massively hit by the pandemic will witness changes
Humans need to travel—it is a primal urge. At the same time, we are also a very resilient species. The impact of COVID-19 is unlike some of the crises that we have seen in the past like SARS and 9/11, in the sense that this pandemic is going to change the way we live, and not just the way we travel. I was in San Francisco during 9/11, and the memories from the aftermath of that horrific incident are still fresh in my mind. If we talk about the impact that incident had on the Travel and Hospitality industries, I believe that, it was nothing compared to what we are seeing currently. The fallout of the current crisis is widespread and is not just limited to the Travel industry. Coming from a B2C e-Commerce world, I can foresee how this crisis is going to change the way we shop. The transition to e-commerce is happening at an accelerated pace. Retailers and product companies that did not have an online channel are building out the capability on a war footing. From a customer perspective, the inertia of sticking to their old shopping habits is changing – they are transitioning from touch-and-feel shopping to view-and-add to cart shopping. Read the full article here.This thought leadership piece by Sanjeeb Patel was published by Outlook Traveller on their website.
