It’s probably fair to say that the impact of COVID-19 on individuals and businesses has been so severe that, the magnitude of other global events like 9/11 and the ‘Great recession of 2008’ seems bleak in comparison. Nevertheless, bruised by the pandemic and weakened by the economic downturn, the Hospitality Industry is witnessing a gradual but steady ascent. After 9/11, the biggest fear in the minds of travelers was, ‘Am I going to be safe flying in an aircraft?’. Almost two decades later, they again have the same question. They are also wondering if it’s safe to stay in a ‘home away from home’. And this is exactly what the Hospitality industry needs to address. The hospitality ecosystem – including hoteliers, staff, and partners, need to take proactive measures to make their guests feel safer. Everyone needs to think outside-the-box to come up with innovative ideas, that can help address traveler concerns, and at the same time, add more value. Read the full article here.
This article written by Vikram Gudur, appeared in Express Food & Hospitality.