In the rapidly evolving landscape of travel distribution, the New Distribution Capability (NDC) has emerged as a game-changing technology. Sabre, a global technology company specializing in travel and tourism, is at the forefront of NDC provision. In this article, we will explore Sabre’s NDC and the different types of NDC offered by Sabre.

Exploring NDC

The New Distribution Capability (NDC) is a standard developed by the International Air Transport Association (IATA). It’s a data standard based on XML, and its adoption empowers travel companies to transform the way they sell their inventory. NDC enables these companies to showcase rich and unique content, create personalized offers, and thus enhance their intelligent retailing capabilities. It can result in increased sales conversion, accelerated time to market, and scalability. The standard aims to modernize how travel companies distribute their products, giving them more control over creating and delivering offers to, for example, tour operators or travel agents.

Personalizing Travel

This technology is a key component of our strategic vision, which is to create a new market where travel experiences are personalized. As both an aggregator and an IT service provider for companies, we can deliver comprehensive retail solutions at every stage of the customer’s journey—from offer creation to fulfillment. Whether we’re talking about scalability in the thousands, millions, or billions, our capabilities and diverse points of sale—such as Offer Order APIs, Sabre Red 360, and GetThere—ensure a consistent distribution experience regardless of the chosen channel.

Sabre’s NDC Offerings

Sabre offers NDC for:

Airlines – Sabre plays a dual role for airlines, serving as both an NDC airline IT provider and an NDC aggregator. This means that we not only assist airlines in developing cutting-edge NDC offers, but also support them in expanding their distribution networks through proprietary and third-party channels.

Travel Retailers – Sabre ensures the development of end-to-end workflows to give an edge as NDC gains momentum. Sabre’s integration and standardization of EDIFACT and NDC content simplifies comparing and booking the most suitable options for customers, and enables seamless processing through mid-office and back-office systems. Thus, Sabre is enabling long-term retailing strategy.

Corporations – Sabre enables large-scale business travel optimization. NDC’s integration with GetThere provides the perfect balance of personalization, compliance, and competitive pricing. Sabre offers increased access to innovative content, giving travelers the choices they want while maintaining corporate oversight. As travel demand continues to grow, Sabre is helping travelers securely browse, book, and manage their itineraries.

At present, our NDC offerings are available to the following airlines: Aeromexico, Lufthansa Group, United Airlines, American Airlines, Avianca, Finnair, Qatar Airways, Qantas, and Singapore Airlines. We are continually working on NDC integration with many other carriers and will announce these partnerships as they are finalized.