• Article

    June 20, 2016

    What this visionary film suggests about the future of augmented reality in travel

    BY NICK VIVION Virtual reality has staked a claim on travel. Interactive, immersive technology aligns well with the objectives of travel marketers, making the medium ideal for marketing travel experiences of all kinds. While VR (and...

  • Article

    February 15, 2016

    What stats reveal about travel behaviors by generation

    BY JASMINE W. GORDON Travel statistics reveal that a customer’s generation can play a significant role in purchase habits. For travel suppliers, understanding the differences in Generation Xers, baby boomers and millennials is key to effective...

  • Article

    May 20, 2016

    Top Tips for Corporate Travel Agents to Get Ahead

    BY CELIA TOH Top Tips for Corporate Travel Agents to Get Ahead Rebecca Daniels, Regional Managing Director Global Accounts, Sabre Travel Network Asia Pacific, shares her top three tips for corporate agents looking to get ahead...

  • Article

    May 3, 2016

    They could have been a contender: Airlines that forgo connected operations risk a knock-out

    BY JENNIFER BARKLEY It’s no secret that the airline landscape is more competitive than ever, but how to come out ahead of the competition has largely remained an unanswered question. Technology has been viewed as a...

  • Article

    June 8, 2022

    The new shape of business travel

    While leisure travel continues to lead the post-COVID-19 recovery, recent data indicates that the return of corporate travel is accelerating. In recent months, the difference in the recovery between corporate and leisure has narrowed significantly, presenting...

  • Article

    May 29, 2017

    The Chinese travellers that you never knew

    “Sleep on the bus and take pictures off the bus”, “glance over things in haste and be always in a hurry”… These descriptions of Chinese tourists are clearly irrelevant today. A booming Chinese economy and a...

  • Article

    May 25, 2016

    Sabre Wins ‘Best New Technology of the Year’ Award

    Sabre has been awarded the ‘Best New Technology of the Year’ accolade at the 2016 China Travel & Meetings Industry Awards (Leisure Travel) hosted by Travel Weekly China. The annual China Travel & Meetings Industry Awards...

  • Press Release

    January 12, 2022

    Sabre SafePoint adds travel restriction tracking capability

    SOUTHLAKE, Texas – Jan. 11, 2022 – Sabre Corporation  (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, announces the expansion of SafePoint, a travel risk management product, to include global travel...

  • Article

    December 2, 2015

    Putting Travelers First By Putting Airlines And Agencies Ahead [Air Merchandising Manifesto]

    Content covered in the essay: Air merchandising business model: how it came about and why it’s here to stay How travelers benefit from airline merchandising strategies Airline benefits from the merchandising business model Huge opportunity for...

  • Article

    December 17, 2015

    Providing the Business Traveler With Brand Value

    BY ERIC J. BRUNO As any business traveler knows, despite the available technology connecting people around the globe, you can’t underestimate the value of in-person collaboration and face-to-face business meetings to cross cultural and geographic boundaries....

  • Article

    April 20, 2017

    Messaging apps: More than just chat

    In 2016, messaging app usage has surpassed that of social networks [1] and it shows no signs of slowing down. Anupam Bokil, vice president of Technology for Sabre Travel Network Asia Pacific believes that messaging apps...

  • Article

    October 2, 2015

    MAKE YOUR re-MARK: Transforming the future through technology innovation

    The days of designing and developing customer solutions in a bubble are over.  The new reality? Connectedness 24/7 and instant feedback. The new Innovation Hub on sabre.com embraces this new customer-centric methodology. The Innovation Hub is a public...