One in three global travellers don’t find the lowest airfares

Singapore and  BANGALORE, India – August 4, 2016 – Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, has released data showing that over one in three of all global travellers pay above the average airfare for plane tickets. On the popular routes compared within Asia Pacific, Singapore-Hong Kong saw 37 percent of travellers paying above the odds while Australia’s key Sydney-Melbourne route recorded a whopping 48 percent of travellers paying for tickets above the average route fare price. “As online penetration in APAC continues, more consumers are gaining access to vast amounts of travel information and, with it, the confidence to ‘shop around’ for the best option. Yet despite a huge amount of time spent shopping and an abundance of travel services and unique content to choose from, consumers often don’t actually walk away with the best match for their booking criteria – which could factor in anything from price to flexibility or availability of add-ons, customised offerings and loyalty programmes,” comments Roshan Mendis, senior vice president for Sabre Travel Network Asia Pacific. “This new data is about airfares, but it’s illustrative of a much wider travel shopping trend that we’re seeing across the board. One of the biggest challenges facing travel companies today isn’t providing the level of choice that travellers expect; it’s ensuring that those choices are presented to the right person, in the right place and at the right time,” adds Roshan. Sabre, a technology company processing more than US$120 billion of global travel spend annually through its global B2B travel marketplace, is working closely with some of the world’s leading travel companies to develop the next wave of smart technology designed to create a more personalised shopping experience. “The airlines, the hotels, the online retailers, the corporate travel managers, the travel agents – they all have one common question. How can we make the whole travel experience, including shopping and booking, better?” adds Roshan. “By giving travellers easier access to the most relevant shopping information, itineraries can be booked confidently and without hesitation, ensuring satisfied customers and driving loyalty. So we’re focusing on bringing new technologies to market that can do just this.” Global travel shopping data showing the share of travelers that pay above the average air fare price on selected routes. Sabre recently shared a sneak peek into a significant new release of its software solution for travel retailers and suppliers,Sabre Red Workspace. Using powerful predictive data insights, intelligent decision support tools and advanced merchandising capabilities the B2B travel agency booking platform will help both retailers and suppliers offer travellers new levels of choice, transparency and personalisation. ### Notes to editors Data source: Sabre GDS Air Booking Data analysed between April 2016 and June 2016. MEDIA CONTACT Rachana Khanzode Corporate Communication, Sabre Rachana.Khanzode@sabre.com (+91) 8040601371 Hilary Davies, Sabre Asia Pacific hilary.davies@sabre.com +65 6426 0788 About Sabre Corporation Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.