Bicton Travel selects Sabre to unlock data value

PERTH, Australia, 2 June, 2016 – Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced that leading West Australian travel agency Bicton Travel has signed a multi-year technology and content agreement making Sabre its GDS provider of choice. The agreement commits a suite of Sabre technology solutions, including data analysis and reporting tools, to support the Perth-based cruise and luxury travel specialist as it pushes a more personalised service for customers. “The key to better personalisation lies in having a clearer understanding of the individual traveller and their preferences – past, present and future. Against a backdrop of new technological capabilities, we have an opportunity to significantly enhance the traveller experience through more sophisticated data and intelligence tools,” said Richard Morgan, regional director of Sabre Travel Network South Pacific. Sabre technology powers over 2,000 trips every minute of every day, processing 150,000 system messages per second during peak times. “By overlaying today’s data-rich travel landscape with intelligent technologies, we’re helping agents build a more accurate, insight-driven, appreciation of their customers’ needs – ensuring a highly relevant and seamless travel experience. For agents, this knowledge also translates into better strategic business decision-making including improvements to marketing, revenue management, process and operational decisions,” added Morgan. “In today’s highly competitive marketplace we need to leverage technology to create efficiencies – fact. But to really keep ahead, drive competitive advantage and increase revenues we also need to work smarter. We’re using Sabre’s technologies to access deeper market insights that can improve our entire service, from offering packages tailored by customer group to making better decisions right at the core of our business,” said Carole Smethurst, Owner of Bicton Travel. The full suite of travel solutions deployed by Bicton Travel includes: Sabre Red Workspace, Sabre Agency Manager and Sabre Travel Intelligence, which combines powerful data gathering and reporting capabilities with the wealth of secure data available in Sabre Agency Manager to create and run customised report documents – improving efficiencies and identifying unique customer requirements.   ### About Bicton Travel The Bicton Travel Group has been finding the best cruise ship deals since 1998, sharing its passion and expertise in Luxury Travel & Cruising. Bicton Travel has been the leading Cruiseco agent in WA since 2002 and in 2008 was Voted Best Travel Professional in Australia by readers of Luxury Travel & Style Magazine. Best Cruise Agency in 2010, 11, 13, 14 and 2015, Best Cruise Consultant 2010 to name a few. The key to our business is that we have consultants who CARE, who want to make sure each journey you take is the best. Bicton Travel Premium launched as a prestige service for Luxury & Discerning Travel, with one aim, to provide the best professional service for the luxury traveller. As a Virtuoso-Affiliated travel specialist, we have global connections, with the best hotels, cruise lines, airlines and hotel companies. Ask about the Virtuoso difference and benefits. Phil Smethurst (Manager) is one of only 10 accredited Virgin Galactic Accredited Space Agents in Australia, with clients already booked to be one of the first to travel to Space. Cruisefinder.com.au is the online division of Bicton Travel. • Search, Quote & Book your cruise online 24/7 • Real time availability for 130+ ships • Great cruise deals • Fantastic Fares • Supported by an Australian call centre of cruise specialists About Sabre Corporation Sabre Corporation is a leading technology provider to the global travel and tourism industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $120 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. Media Contacts Hilary Davies Sabre Asia Pacific +65 6426 0788 hilary.davies@sabre.com