In this age of constant technological advancements that shape our daily lives, the travel industry is at the forefront of innovation. It embraces cutting-edge technologies to revolutionise the way we plan and experience our journeys. Among these exciting advancements, Augmented Reality (AR) and Virtual Reality (VR) have emerged as game-changers, offering travellers an extraordinary way to explore destinations even before stepping foot outside their homes. The integration of AR/VR technologies into travel planning has completely transformed the industry, allowing individuals to go beyond traditional brochures and static images.
One of the most substantial impacts of AR and VR in travel planning is their ability to provide a sneak peek into destinations, empowering tourists to make well-informed decisions. With AR, travellers can overlay digital information onto the physical world using their smartphones. They can view hotel rooms or explore local attractions in an interactive manner. On the other hand, VR creates fully simulated environments that allow users to immerse themselves in a destination through a 360-degree experience. These technologies enable travellers to virtually assess accommodations, attractions, and local cuisines, helping them customise their itineraries according to their preferences.
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This article authored by Sriram Gopalswamy appeared on ET Edge Insights.
