Onko Chishin selects extensive suite of Sabre SynXis technology including game-changing SynXis Retailing

SINGAPORE and TOKYO, Japan – 10 April 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry today announced a new agreement with Japanese hotel chain Onko Chishin.

Japanese luxury hotelier Onko Chishin will use solutions from Sabre Hospitality to maximize revenue, grow its global footprint, and delight guests  

SINGAPORE and TOKYO, Japan – 10 April 2024 –  Sabre Corporation(NASDAQ: SABR), a leading software and technology provider that powers the global travel industry today announced a new agreement with Japanese hotel chain Onko Chishin. The company, which prides itself on immersing guests in the local experience, will be using SynXis Booking Engine and SynXis Retailing to propel its hotels into the future of hospitality retailing, along with a raft of additional Sabre technology solutions.  

Onko Chishin, which opened the world’s first Champagne concept hotel in 2024, has chosen a robust suite of solutions from Sabre Hospitality’s Distribution Studio. Together with SynXis Booking Engine and SynXis Retailing, this suite will enable Onko Chishin to increase engagement, trigger conversions, drive direct bookings, and enhance revenue by driving personalized guest experiences. Onko Chishin will be joining Sabre’s Global Distribution System to reach hundreds of thousands of travel agents, and guests, globally. It will also be using Channel Connect to simplify and automate distribution to nearly 600 Online Travel Agency (OTA) channels.  

“As ‘A little evangelist of light in the community,’ we operate the ‘by Onko Chishin’ hotel brand with a strong sense of commitment. Building a reservation engine that reflects the brand image itself and, furthermore, selling all facilities on a single page was a significant factor in choosing Sabre SynXis technology. By harnessing the power of SynXis Booking Engine, SynXis Retailing, and Sabre’s comprehensive distribution suite, we aim to redefine the travel experience for our customers, providing them with greater personalization than ever before, and ensuring that increased numbers of global guests can enjoy the unique personalities of our properties and the communities in which they are based.” said Hiroko Arai, Global Marketing Director.

“Onko Chishin has such beautiful, unique properties, each with their own identities and experiences so we’re thrilled that this agreement will further grow Sabre’s presence in the Japanese marketplace while enabling Onko Chishin to reach a vast global audience of agents and potential guests,” said Frank Trampert, SVP & Global Managing Director Commercial, Sabre Hospitality.“ By using SynXis Retail Studio, they can bring their hotel policies, services, and experiences – whether that be ordering a particular bottle of Champagne or fishing with cormorants – into the heart of their booking processes, enabling truly personalized experiences for guests. Couple that with our distribution technology which will enable them to be found and selected by agencies and their travellers worldwide, and Onko Chishin has a powerful proposition for future growth.” 


About Sabre Corporation     

Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.

About Onko Chishin 

Founded in February 2011, Onko Chishin Inc. specializes in creating and operating unique facilities like small luxury hotels, traditional Japanese inns, and a stadium-adjacent hotel, designed to be destinations themselves. In January 2023, we established a “Shareholder Community”. Our portfolio now consists of 10 hotels and 2 restaurants, including the newly opened champagne-themed “Cuvee J2 Hotel Osaka by Onko Chishin”. Upcoming projects include “Miyama Cafe PUUT” in Okayama’s Miyama Park in April 2024, and their first luxury hotel condominium, “Hotel La Vigne Hakuba by Onko Chishin”, in Nagano’s Hakuba Village in December 2024.

Media Contact – Sabre 
Elizabeth Hands     
Sabre Public Relations – Asia Pacific     
Email: Liz.Hands@sabre.com   
Telephone: +65 8742 7720