• Press Release

    March 8, 2023

    Sabre and Finnair launch NDC content to Sabre-connected travel agents

    SOUTHLAKE, Texas, and HELSINKI – March 8, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology company powering the global travel industry, and Finnair, the flag carrier of Finland, have announced that Finnair’s New Distribution Capability...

  • Article

    February 15, 2023

    Where will NDC take you in 2023?

    The highlights Sabre helps customers operate smarter, create new value, and improve traveler experience by increasing flexibility and efficiency. IATA New Distribution Capability (NDC) is a key enabler of these priorities. American Airlines NDC is coming to...

  • Article

    February 2, 2023

    Is the NDC juice worth the squeeze?

    I recently sat down with industry commentator and CEO of Agentivity, Riaan van Schoor, to discuss the current state of New Distribution Capability (NDC) adoption in the industry. In the 20-minute interview, we covered how NDC...

  • Article

    September 30, 2022

    Realizing the value of NDC

    Benefits that travel sellers will realize as they activate NDC A key benefit for travel sellers activating NDC is insights into the operational impact that NDC has and the ability to create an action plan to...

  • Article

    September 19, 2022

    Video: What we’ve learned since launching NDC

    We’ve been live with NDC since March 2021 Shopping response times need to improve As we’ve completed integrations with airlines, we continue to see challenges with getting shopping responses back in an acceptable time frame. So,...

  • Article

    September 6, 2022

    Video: Why is NDC still a hot topic?

    An initiative impacting the entire ecosystem We’ve seen NDC a lot of attention over the years, which is primarily because it’s a multi-faceted industry initiative that is impacting the entire ecosystem. At its core, NDC is...

  • Article

    August 31, 2022

    Video: NDC roadmap highlights with Kathy Morgan

    2022 is a very exciting year for Beyond NDC! We think about progress in this area across three key dimensions. One is around airline integrations the second is around market expansion and the third is around product capabilities. On the airline...

  • Article

    August 19, 2022

    5 Ways Corporate Travel Managers can make progress on NDC

    NDC affects the entire travel value chain. Airlines are credited for creating the concept, but travel agencies, online booking tools and corporate travel buyers want to understand more clearly “what’s in it for them” and what...

  • Article

    July 19, 2022

    Avianca opens access to NDC content

    We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines. Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel...

  • Article

    July 11, 2022

    Finnair plans for NDC rollout

    We are pleased to announce that Finnair (AY) and Sabre plan to make the airline’s NDC content available through the Sabre travel marketplace later this year. Finnair plans to activate global markets in phases, and we will share...

  • Press Release

    July 8, 2022

    Sabre accelerates NDC rollout with offers from Qatar Airways

    SOUTHLAKE, Texas, and DOHA, Qatar – July 7, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology company powering the global travel industry, has successfully integrated IATA New Distribution Capability (NDC) content from Qatar Airways (QR)...