The partner you deserve

Unlock your true potential

With the travel landscape changing so fast, it’s essential your agency has a technology partner able to navigate the challenges and help you grasp new opportunities.

How do you attract and delight customers when personalisation, speed and simplicity are baseline expectations? How can you do more with less when resources are under constant strain? And how do you weather the turmoil of economic uncertainty and fierce competition to emerge stronger than before?

That’s where Sabre comes in.

Our expertise, continual innovation and commitment to customer success put us in prime position to help you thrive. We’ll help you create intelligent and optimal offers, speed up operations and find opportunities to reduce costs today, while offering unrivalled support and partnership to excel tomorrow.



Automation is key to maximising speed and productivity, which is why we build it into our systems wherever possible, constantly evolving and upgrading our software to give your agency the edge.

Not only does it save time and free agents up to better serve customers, it also minimises the risk of human error and ultimately increases productivity.

Work up to 25% faster*

Our intuitive Sabre Red 360 interface is easy to learn, reduces training time by 50% and accelerates handling times for optimum efficiency and customer service.

Reduce costs by up to 21%**

Our Automation Hub takes care of repetitive manual tasks such as booking management, scheduling change alerts, PNR documentation and much more – saving up to 72% of agents’ time.

Take control of payments

Sabre Virtual Payments automates reconciliation, protects against fraud and improves cashflow by seamlessly connecting you to 70+ banks in over 100 countries and 45+ currencies.

*Time saved on comparable tasks using Sabre Red 360 versus previous workspace
**Source: Automation Hub Value Calculator, based on input criteria of an agency



Say hello to the perfect combination of choice and intelligence. Through a full spectrum of bookable content and advanced shopping capabilities, we simplify the booking experience and help you increase revenue, propel conversions and drive loyalty.

The Sabre platform delivers the right offer, to the right customer, at the right time. Every time.

Content to help your agency soar

Access the best flight options and ancillaries, and deliver high value, personalised offers through our scalable, innovative distribution capabilities. Rich visuals and masses of insights will ensure you always make winning trip recommendations.

Lodging options customers want. 1.6 million of them.

Find the right lodging options with easy access to over 90% of the world’s properties. Content Services for Lodging efficiently meets your customers’ needs.

The best offers at your fingertips

Search airfares, personalise results and compare them at speed. Our Agency Air Shopping solution simply works faster and delivers better offers to put you ahead.



When you switch to Sabre you can be sure our local experts have a deep understanding of your market. And we don’t stop there. No one cares more about your success today and tomorrow, which is why we’ll never take your partnership for granted.

We continually explore next-gen solutions to help you seize the opportunities ahead, outsmart your competition and shape the future of travel.

Accelerating next-gen solutions

We’ve modernised our infrastructure to improve our capabilities, and Sabre Labs, our travel and technology lab, is exploring innovations through research, prototypes and communication. We collaborate with Google Cloud on a multitude of use cases for Sabre Travel AI that will propel your agency in the future.

Speed and flexibility with Sabre APIs

With Sabre Dev Studio, your developer teams can access a crowd of easy-to-use APIs to create bespoke solutions, integrated into the Sabre ecosystem for complete control. Working with third parties? We’ll help you source over 200 certified Sabre Developer Partners to support your specific requirements.

Unparalleled 24/7 customer support

Our account managers provide deep-dive consulting and insights to build your agency for the long term, while our customer service teams are on hand to meet your immediate needs. Benefit from online support and training via our Sabre Central portal.

We’re at ITB Berlin
7-9 March 2023

We’ll be in Hall 5.1 – schedule a meeting/demo to learn the new features of our most popular products, including Sabre Virtual Payments, Content Services for Lodging, and others. We’ll also be participating in several speaker sessions.

Partnership, realized

Open a world of possibilities

With so much happening in travel right now, we think it’s the ideal time to start a conversation. Contact us today and let’s explore how we could work together.

Catch up on the latest insights and news

Stuck in the middle seat: how can agencies take control of their future?

As airlines experiment with distributing new content and global tech providers develop new solutions for future retailing at scale, travel agencies might feel stuck in the middle seat. So how can agencies join the conversation and take control of their future? 

Is NDC worth the squeeze?

We empower our partners with a powerful system, unmatched industry experience and an open platform that enables innovation and customization.

Digital Transformation

To help advance the travel industry with next-gen solutions, Sabre is building a cloud-based technology environment to unlock greater effigies and new capabilities.