Offer Optimization


  • Products

    Fares Manager and Fares Optimizer

    Over the past decade, airlines have witnessed a huge increase in fare volumes. At the same time, the increased frequency of fare changes – often on an hourly basis – has strained manual pricing analysis. The result is late and less than optimal responses to the actions of other carriers.

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    Agency Retailer

    Within the highly competitive travel industry, agencies have had to rethink how they can remain profitable. To optimize revenues, many have found it’s vital to take advantage of smarter retailing.

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    Agency Managed Commission

    Agencies are dependent on front-end commissions to meet their overall revenue goals. Currently, calculating those commissions is a manual process that reduces agent productivity and revenue potential. On average, it takes eight minutes to issue a commissionable ticket.

  • Products

    Agency Data & Analytics

    It can be difficult to make timely business decisions with limited access to air, hotel and rental car booking data and analytics. Travel agencies often have to rely on manual or partially automated tracking of electronic tickets, including coupon status updates and refunds, exchanges and unused tickets. This is a time-consuming process that’s prone to human error, resulting in missed profit opportunities.

  • Products

    Group Optimizer

    Group Optimizer helps airlines effectively control group reservations and requests, as well as create and track group bookings.

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    Dynamic Retailer

    Faced with decreasing margins, airlines are seeking ways to optimize both existing and new revenue opportunities. There’s a growing need to reach shoppers across multiple points of sale with personalized ancillary offers. However, advanced retailing technology is beyond the core competency of many airline IT departments.

  • Products

    Dynamic Availability

    It’s extremely difficult to stay on top of today’s ever-changing airline schedules, prices and capacity. So it’s not surprising that many pricing strategies fail to do so.

  • Products

    Cargo Revenue Manager

    Airlines often struggle to forecast available capacity for carrying cargo. As a result, this can have a chain reaction impact on operations and other areas because of inaccurate pricing. Without an automatic way to evaluate and price incoming cargo reservation requests, carriers must estimate everything manually without always factoring in all the variables. Not only is this process time-consuming and prone to human error, it can cost airlines business due to late responses.

  • Products

    Market Intelligence

    Many airlines have limited forecasting capabilities for strategic planning. This can be due to a number of factors, including static flat files, poor historical performance data and low awareness of competitive activity.

  • Products

    PRISM Sales Information System

    PRISM Sales Information System enables an airline’s sales organization to collect data from customers’ purchases to model and forecast contract discounts and monitor fulfillment of those contracts against requirements.

  • Products

    Revenue Optimizer

    Traditionally, revenue management is centered around seat inventory. Today, however, there’s a shift towards airline retailing, marked by an increase in ancillary revenue streams.