Sabre Ancillary IQ™

Dynamically price individual or bundled ancillaries

Traditionally, airlines have relied on pre-defined pricing rules that limit scale. Ancillary offer creation was linear and lacked self-learning capabilities—making it difficult to create personalized ancillary offers.

Generate Intelligent and Personalized Ancillary Offers

Sabre Ancillary IQ™ presents ancillary products and bundles travelers are most likely to purchase. It enables airlines to dynamically price seats, bags, seat upgrades, lounge passes—you name it. Embedded machine-learning models, powered by Sabre Travel AI™, consider shopping data and travelers’ purchase probability to optimize ancillary prices in real time.

Product features

In-path machine learning

Maximize revenue opportunities on demand.

Real-time pricing

Recommend ancillary price adjustments using advanced machine learning instead of manual rules.

Airline-defined criteria

Empower airlines to use their data to dynamically price ancillaries.

Continuous learning

Capture airline’s ancillary shop and book data.

If you have additional questions about Ancillary IQ or would like to learn more about Sabre, please contact us.