Sabre Ancillary IQ™
Dynamically price individual or bundled ancillaries
Traditionally, airlines have relied on pre-defined pricing rules that limit scale. Ancillary offer creation was linear and lacked self-learning capabilities—making it difficult to create personalized ancillary offers.
Generate Intelligent and Personalized Ancillary Offers
Sabre Ancillary IQ™ presents ancillary products and bundles travelers are most likely to purchase. It enables airlines to dynamically price seats, bags, seat upgrades, lounge passes—you name it. Embedded machine-learning models, powered by Sabre Travel AI™, consider shopping data and travelers’ purchase probability to optimize ancillary prices in real time.
Product features
In-path machine learning
Maximize revenue opportunities on demand.
Real-time pricing
Recommend ancillary price adjustments using advanced machine learning instead of manual rules.
Airline-defined criteria
Empower airlines to use their data to dynamically price ancillaries.
Continuous learning
Capture airline’s ancillary shop and book data.