Ancillary IQ
Dynamically price individual or bundled ancillaries
Traditionally, airlines have relied on pre-defined pricing rules that limit scale. Ancillary offer creation was linear and lacked self-learning capabilities—making it difficult to create personalized ancillary offers.
Generate Intelligent and Personalized Ancillary Offers
Sabre Ancillary IQ presents ancillary products and bundles travelers are most likely to purchase. It enables airlines to dynamically price seats, bags, seat upgrades, lounge passes—you name it. Embedded machine-learning models, powered by Sabre Travel AI™, consider shopping data and travelers’ purchase probability to optimize ancillary prices in real time.
Product features
In-path machine learning
Maximize revenue opportunities on demand.
Real-time pricing
Recommend ancillary price adjustments using advanced machine learning instead of manual rules.
Airline-defined criteria
Empower airlines to use their data to dynamically price ancillaries.
Continuous learning
Capture airline’s ancillary shop and book data.