Partnering with Google to accelerate innovation

Introducing Smart Retail Engine: the first product powered by Sabre Travel AI™ technology, created as part of Sabre and Google’s strategic innovation framework.

Sabre Smart Retail Engine

The latest innovation in our offer management suite

Smart Retail Engine, powered by Sabre Travel AI™ technology, is a machine learning based retail engine that uses marketplace insights to dynamically price and bundle products in real time.

Now, instead of rules-based, pre-set pricing dated before the offer is even created, airlines are given the tools to generate intelligent and personalized air and ancillary offers, to serve shoppers what they want, the way they want it.

By delivering the right offer, at the right time, in the right channel, airlines have the opportunity to strengthen traveler satisfaction and earn incremental sales. For agencies, the future ability to efficiently consume these new personalized offers via the Sabre marketplace will mean enhanced merchandising and more relevant offers for travelers.

Smart Retail Engine is the latest innovation in our suite of cloud-based airline offer management products and marks the first of many ground-breaking capabilities that will advance the travel ecosystem.

We are pleased to be working side-by-side with Sabre to bring innovative, industry-first technologies to the travel space.

- Ravi Simhambhatla, Managing Director
Digital Transformation Officer – Travel & Transportation of Google Cloud

Read the press release

Intelligence. Flexibility. Scale.

At the core of our offer management solutions.


Optimize price based on market and customer insights

Dynamically bundle air and ancillary offers with a ML-powered retail engine


Integrate airline or third-party models to power offer creation

Enable offer distribution across all channels


Support increased offer complexity with cloud-based technology

Manage shopping volumes without sacrificing performance

Find out more about Smart Retail Engine and how it can help your airline. Enter your details here.