The power of Personalization

Making a big concept personal

Talk about personalization is everywhere.

But what does it mean for you?

Unpack the trendy topic in this report to find out:

  • What personalization looks like in the travel landscape.
  • How to use it for better business interactions — meaning happier customers, more money and more referrals.
  • What stage of sophistication you’re at. (Hint: even a pen and notepad puts you on the spectrum.)
  • How major companies can feel like mom-and-pop shops again, where customers are intimately known and individually cared for.

Let's make it personal.

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How well can you personalize offers?

Personalization is a big topic

For many, it’s still vague and actionless. Just another “trend.” To see what personalization means in practice — and to find out how advanced your agency is — answer these 13 multiple choice questions.

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Webinar

See personalization best practices in this webinar with Travel Weekly with presenters from Sabre, Casto and TravelStore.

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Articles

Get the latest on personalization and what it means for you, including how other agencies perform on the quiz.

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