Personalized retail on a global scale.
Built on NDC. Elevated by SABRE.
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Sabre and Farelogix come together to speed the industry toward next generation innovation

Sabre enters agreement to acquire Farelogix, expanding its airline technology portfolio with leading offer management and NDC order delivery capabilities. This acquisition will accelerate Sabre’s strategy to deliver next generation retailing, distribution and fulfillment capabilities.

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Sabre Beyond NDC Program

As NDC standards help transform intelligent retailing, Sabre is excited to announce the Beyond NDC Program. The program aligns Sabre with industry leaders who are committed to enabling NDC adoption and willing to help influence the creation, design and roadmap for our NDC-enabled retailing, distribution and fulfillment solutions. To drive the program forward, Sabre has brought together the largest and most diverse partner ecosystem, including:

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NDC to the Power of Sabre

Learn the latest around next-generation retailing, distribution and fulfillment. Through regular installments, we:

  • Bring together industry perspectives and Sabre expert views,
  • Separate IATA NDC fact from fiction,
  • Define what successful personalization looks like,
  • Provide practical tips for elevating your travel retail strategy.

A win-win-win for airlines, agencies and travelers.

Sabre is enabling intelligent retailing and product distribution.

As the world's leading travel technology company, Sabre is investing in a fast-forward approach to next-generation retailing, distribution and fulfillment. A key component of this vision is deploying new product using the International Air Transport Association (IATA) New Distribution Capability (NDC) standard. Sabre is fully committed to incorporating NDC standards in ways that will benefit stakeholders across the travel ecosystem, including airlines, travel agencies and consumers.

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