Beyond NDC:

Personalized Retailing and Distribution

Investing Beyond NDC to Deliver Next-Generation Retailing and Distribution Solutions

As the world's leading travel technology company, Sabre is investing in a fast-forward approach to next-generation retailing and distribution. A key component of this vision is deploying new product using the International Air Transport Association (IATA) New Distribution Capability (NDC) standard.

Sabre is fully committed to incorporating NDC standards in ways that will benefit stakeholders across the travel ecosystem, including airlines, travel agencies and consumers.

Our thought leading approach is to deliver an end-to-end retailing ecosystem. By innovating beyond the standard, Sabre solutions intelligently optimize product and give airlines control of products and services distributed across all channels. And just as important, it provides agencies with richer content to provide personalized, relevant offers.

The NDC standard is one thing. Bringing it to life is our thing.

Learn more about how Sabre is enabling intelligent retailing and product distribution.

NDC Capable Level 3
NDC Certified Level 1

An expert viewpoint from our Vice President of Product Management, Kathy Morgan, outlining our beyond NDC, end-to-end airline retailing strategy.

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