When it comes to implementing and driving adoption of the New Distribution Capability standards for airline retailing, there needs to be a strong focus on enabling scalability across the entire retailing, distribution, and fulfillment process.
New Distribution Capability (NDC) standards, introduced by the International Air Transport Association (IATA) promise to enable smarter retailing through indirect distribution channels such as Global Distribution Systems (GDS). This means that GDSs will be able to show and sell offers that can be branded, differentiated with rich content, and personalized to drive higher conversions.
As more companies within the airline distribution ecosystem adopt NDC standards, airline retailing solutions must be able to support these growing volumes without compromising the customer experience or disrupting operations. In addition, a variety of other stakeholders involved in fulfilling and servicing these orders — not just airlines directly involved with offer and order management — must be able to support NDC sales.
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