NDC Fact Sheet for Leisure Agencies

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Setting the Scene

Marketplace dynamics are driving the need for new
retailing and distribution capabilities


Airlines seek to drive revenue by differentiating in our competitive travel market


Corporations aim to balance cost control with policy compliance and the traveler experience


Agencies need to manage content complexity and to focus investment on creating value


Business travelers’ expectations are changing, driven by their consumer experiences

What is NDC?

NDC (New Distribution Capability) is a travel industry-supported program launched by IATA for the development and market adoption of a new, XML-based data transmission standard. This standard will make it easier for travelers to compare flights and prices, with increased visibility into ancillary offers, for a more personalized traveler experience.


What this means to Leisure Travel Agencies:


  • Offer NDC and traditional content together
  • Personalized offers and additional merchandising capabilities
  • Focus on additional value-driving content
  • Deepen partnerships with suppliers and technology partners


  • Understanding implications of NDC adoption
  • Showcasing your value in the ecosystem
  • Additional complexity and technology investment
  • Multiple sources of content to check – additional agent training
  • Changes to agent workflow, offer and order management

What can I do to prepare?

Airline Partnerships
Technology Partnerships
Research the types of personalized offers that will be available from airlines


Understand impacts to existing airline contracts based on the booking channel used
Speak with your airline, GDS and technology partners to assess impacts to content and technology solutions
Document use cases and give feedback to airlines on gaps to ensure functionality

Ensure airlines can help support your duty of care initiatives

Technology Partnerships
Speak with your airline, GDS and technology partners to assess impacts to content and technology solutions


See Also
NDC to the Power of Sabre - Chapter 3: Innovating beyond NDC

NDC is one thing.
Bringing it to life is our thing.

We are going Beyond NDC to add end-to-end value …

  • Provide highly RELEVANT offers based on business traveler purchase history
  • Ensure SEAMLESS booking service and travel experience
  • Differentiate with CONSISTENT product offers displayed across all channels
  • Improve SPEED TO MARKET to get new products and airfares to market faster

… and ensure key operations and workflows

Best Market Offer

Best offer available in the market

Duty Of Care

Duty of care

Platform Investments Built For Re-use

Platform investments built for omni-channel experiences

Support Audit Processe

Support audit processes

Active Reservation Synchronization

Active reservation synchronization

Bring together the needs of suppliers and agencies

Bring together the needs of suppliers and agencies

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