In this digital age, organizations are required to become more agile and responsive. If an organization is digitally mature, it means that its human resources management has shifted from traditional ways to new ways of engaging with the employees and external candidates.
Talent is in high demand across industries and candidates want to associate themselves with brands that they connect with and ones that excite them. There is a lot of focus now on ‘employee value proposition’ which is the unique employment experience that a particular organization offers to its employees considering the totality of tangible and intangible rewards – such as compensation philosophy, working environment, career development, learning & development programs, etc.
The winning leadership capabilities of the future will include leadership traits of vision, courage, and humility, but increasingly – an ability to drive a sense of purpose, build trust with internal and external stakeholders, adapt to change at speed, anticipate fierce competitors, and deal with significant and evolving risks.
Employer Branding
Most IT organizations now have more than 50 percent of employees who fall under the millennial category, hence they also have an opportunity to leverage social media to engage with talent and grow the business. However, it isn’t only about being present on digital platforms; companies must engage with the audiences by communicating their culture and broader vision.
Employer branding has evolved into a more interactive and personalized experience based on target audiences. The current workforce is tech-savvy and hence they seek flexibility and faster growth opportunities in the workplace. Companies should offer more creative ways for employees to share their thoughts, which will in-turn increase engagement from all employees. Candidates appreciate fresh insights and information, and therefore by creating interesting and thought-provoking content, companies will gain their trust and can position themselves as a great place to work. There are a number of components that make up employer branding, Read More
This authored article by Rency Mathew was published in CEO Insights