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December 2, 2015
Putting travelers first by putting airlines and agencies ahead [Air Merchandising Manifesto]
Content covered in the essay: Air merchandising business model: how it came about and why it’s here to stay How travelers benefit from airline merchandising strategies Airline benefits from the merchandising business model Huge opportunity for...
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December 28, 2015
Data tools travel agencies can use to better serve customers
A good travel agency knows what travelers are looking for before they know themselves. How do you provide your customers with the service experience they expect? Luckily, data tools, and more specifically how you use that...
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February 4, 2016
What stats reveal about travel behaviors by generation
Travel statistics reveal that a customer’s generation can play a significant role in purchase habits. For travel suppliers, understanding the differences in Generation Xers, baby boomers and millennials is key to effective customer segmentation. “It’s clear...
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March 9, 2016
ITB in 360: How ‘VR’ is shaping the future of travel marketing
When Google launched StreetView, the digital reality shifted immensely. Now anyone could pull up a visual of a specific street, immersing themselves in what it was like to travel down that road — and even exploring interiors...
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April 13, 2016
The perfect trip through instant personalization: How mobile, data and social are transforming travel
Personalization has been one of the biggest travel buzzwords for a while now. Consumers expect a superior and tailored service from travel, and look to technology to get the best experience. But the true key to...
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April 15, 2016
How ‘split stays’ could become the latest strategic tool in revenue management for hotels
Demand for hotel rooms is never as consistent as hoteliers might like: large conferences and special events often stress inventory to the max. Guests don’t all arrive and depart on the same day during these peak...
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May 11, 2016
19%: This one number is why you can’t afford to ignore virtual payments
With a 19% year-over-year growth in fraud, the corporate travel industry faces serious challenges to its payment processes. In addition to this steady increase in fraudulent activity, today’s corporate travel managers grapple with time-consuming credit card reconciliations...
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May 17, 2016
Predictability and transparency: It’s time to get smarter about car rentals
Travelers’ attitudes to booking trips have changed. A multitude of travel options, from rail to rental cars to transportation network apps signals that choice is the market driver for business and leisure travelers. Some travelers demand...
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May 26, 2016
The travel retail revolution and the rise of the travel consultant
There can be too much of a good thing. The revolution in travel retail has caused disruption across the industry and, more often than not, it is being led by the empowered traveler. An overabundance of...
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June 2, 2016
Trend alert: Navigating the changing travel retail landscape
Rapid transformations in technology and the retail landscape have affected buyers’ expectations, creating always-on consumers who are more educated than ever when making purchase decisions. This has created broad-based disruptions in the retail travel industry. Today’s...
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June 8, 2016
The Value Of Low Fare Search To Corporate Travel Consultants
The right fare search can have a tremendous impact on the life of a corporate travel consultant. For example, low fares must be in compliance with company policies for the travel management company (TMC) and the...
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June 16, 2016
Delivering Value Through Big Data: How Agencies Prove ROI And Cost Savings For Customers
Technology is a major driver of change in travel. For most TMCs, the value delivered by fully unpacking Big Data outweighs the challenges presented by analyzing it. Collecting information from multiple sources takes time. According to the...