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April 13, 2018
The personal touch: How OTAs are using insights to inspire customers to buy more
How can online travel agencies (OTAs) encourage customers to book more than the basic fare? It’s all about the personal experience. The way people search for travel has changed dramatically over the last 10+ years. Advances...
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March 16, 2018
From Low Fares to YES Fares – why travellers expect more than just the lowest fares
Cost is still a main consideration for any traveller. But as consumer behaviour changes, and people expect more from their travel, it’s no longer enough to simply offer the lowest fare. More than just low cost...
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March 14, 2018
Cost is still king for travellers – but how you deliver the lowest fare is key
Travellers are becoming more demanding. They want personalised travel experiences. They want convenience and the ability to book quick and simply. And they want to know they’re getting the best options available. It’s no surprise that...