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April 26, 2016
Customer-centric retailing. 3 ways you can make this a reality!
BY GREER KRIGE The reality of today’s world is that traveller’s expect personalised service tailored by where they are, what they are doing and through any device. In this new reality, to be a successful travel...
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April 13, 2016
Putting travelers first by putting airlines and agencies ahead [Air Merchandising Manifesto]
BY KATHY MORGAN Content covered in the essay: Air merchandising business model: how it came about and why it’s here to stay How travelers benefit from airline merchandising strategies Airline benefits from the merchandising business model...
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December 2, 2015
Putting Travelers First By Putting Airlines And Agencies Ahead [Air Merchandising Manifesto]
Content covered in the essay: Air merchandising business model: how it came about and why it’s here to stay How travelers benefit from airline merchandising strategies Airline benefits from the merchandising business model Huge opportunity for...