SINGAPORE, November 2, 2015 – Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry has announced a rebrand of all its acquired Abacus assets in Asia Pacific, effective today.
Over 100 wholly owned and affiliated offices across the region will now operate as Sabre, with travel agency and supplier customers engaging with their local teams at Sabre Travel Network Asia Pacific and via an expanded corporate domain at www.sabre.com/apac.
The rebrand reflects Sabre’s aim of connecting its entire travel community so that Asia Pacific agents can shop the world’s largest marketplace for travel, while suppliers gain access to a global distribution channel of over 425,000 on and offline wholesale, corporate and leisure travel outlets.
“The rebrand recognizes the global potential of Asia Pacific’s evolving travel businesses, especially those focused on the opportunities online,” said Roshan Mendis, senior vice president of Sabre Travel Network Asia Pacific. “We want every travel agent and regional supplier to readily access our global and local software, data, mobile and distribution services, to enjoy the benefit of one unified and market-aligned global Sabre brand.”
From today, www.abacus.com.sg visitors will transfer to www.sabre.com/apac to discover more about the global travel technology leader and its presence, support and investment in the Asia Pacific region.
“For our customers and prospects, the message is that Sabre is the partner of choice for faster shared innovation and accelerated growth. We will help all our Asia Pacific customers to compete in new markets and win,” added Mendis.
Today’s brand change also coincides with Sabre’s acquisition of a third national marketing company, based in Malaysia to follow Singapore and Hong Kong. Abacus Distribution Systems (Malaysia) Sdn. Bhd is now a wholly owned, integral part of one Sabre.
For more, visit: https://www.sabre.com/locations/apac/releases
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About Sabre Corporation Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $120 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. Media Contacts Caroline Bye Sabre Asia Pacific +65 6426 0788 caroline.bye.ctr@sabre.com Kim Danker LEWIS PR +65 6571 9158 / 8189 8905 kim.danker@lewispr.com