Sabre announces new agreement with CVFR Travel Group to grow its footprint in Fiji and the South Pacific islands

CVFR Travel Group, one of Australia’s largest travel groups, will be marketing and servicing Sabre’s advanced travel technology solutions to provide travel agents with best-in-class solutions needed for growth

SINGAPORE, Sydney, AUSTRALIA, and Nadi, FIJI – 24 August 2023– Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new strategic alliance with Sydney-headquartered Airline Rep Services, part of CVFR Travel Group. Under the agreement, Airline Rep Services will promote Sabre’s best-in-class solutions to travel agents in Fiji and the wider South Pacific islands.  

This new alliance will bring local representation into Fiji, while growing Sabre’s distribution presence across the South Pacific region. With the help of Airline Rep Services, travel agents will be better able to access Sabre’s advanced technology, including Sabre Red 360. The intuitive interface unlocks a full spectrum of bookable content, including NDC offers, flights and lodging, and insightful information so agents can efficiently create, sell, and service tailored trip experiences.   

“With strong travel demand in Fiji and the South Pacific islands and airline capacity returning, it is imperative that travel agents across the region have access to the right technological solutions to capture and create demand, streamline operations, grow revenue, and create optimal travel experiences,” said Ram Chhabra, CEO, CVFR Travel Group. “Sabre is already incredibly well-known across Asia Pacific, and globally, for its best-in-class technology, so we’re thrilled that we have entered into this timely alliance to give agents the solutions they need to meet the sophisticated digital demands of today’s traveller.”  

Established more than 30 years ago, CVFR Travel Group has rapidly grown into one of the largest travel operators in Australia. With offices in Sydney, Melbourne, Brisbane, Perth, Auckland, and Fiji, CVFR Group comprises four independent divisions addressing consolidation, airline representation, destination management, and Government Visa outsourcing services. Its office in the city of Nadi on Fiji’s main island, will provide a focal point for its new alliance with Sabre, delivering a dedicated space to bring agents together for joint engagements and training.   

“Sabre has a strong marketplace presence and expertise within the South Pacific region, and we’re delighted to enhance this even further through our collaboration with CVFR,” said Brett Thorstad, vice president of Sabre Travel Solutions, Agency Sales, Asia Pacific. “This new agreement brings together Sabre’s leading-edge technology with Airline Rep Services’ deep local market expertise. We’re very excited that, through this agreement, Sabre’s travel agency technology is set to play an even bigger part in the growth of the South Pacific travel industry.”  


About Sabre Corporation      

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit      

About CVFR  

CVFR Travel Group is one of Australia’s largest Travel Business Groups, with heritage stretching back over 30 years. The company has three Independent business divisions comprising CVFR Consolidation Services (CCS), Airline Rep Services (ARS) that includes Destination Rep Services (DRS) and Visa Rep Services (VRS). The company provides consolidation services, airline representation services, destination representation and consulting services as well as Government Visa outsourcing and administration. CVFR Travel Group is a member of AFTA & ATAS. For more information visit  

Media Contact     
Elizabeth Hands     
Sabre Public Relations – Asia Pacific     
Telephone: +65 8742 7720