Europe’s second largest enterprise hotel group adopts Sabre’s broad portfolio of distribution and retailing solution
SOUTHLAKE, Texas – Feb. 16, 2021 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a strategic long-term
technology partnership with Louvre Hotels Group, Europe’s second-largest enterprise hotel group
counting almost 1,600 hotels across 54 countries and a subsidiary of Jin Jiang International.
With this new agreement, Louvre Hotels Group will benefit from SynXis Central Reservations and
its industry-leading reach with connections to almost 900,000 travel agents and nearly 700 online
channels across the globe, including hundreds of online travel agencies (OTAs) and metasearch
engines. Louvre Hotels Group will be able to pursue its ambitious plans to expand its hotel portfolio
footprint and global distribution reach while benefiting from improved operational efficiencies.
“This partnership with Sabre is a priority to sustain our ambitions, especially in this global context.
We constantly develop our network across the world with our brands from 1 star to 5 stars.
Therefore, we want to deploy innovative distribution strategies with robust technology solutions, to
provide cutting edge solutions to our investors and franchises while ensuring technical and
operational efficiency for our hotels,” said Pierre-Frédéric Roulot, CEO at Louvre Hotels Group. “For
us, Sabre Hospitality Solutions is offering the best combination of innovation, platform, security,
scale and service.”
In addition to increased distribution and reach, Louvre Hotels Group will have the ability to create
differentiated capabilities with seamless integration of Louvre’s suite of customized applications
and other third-party systems via an extensive API library.
“In today’s evolving travel and hospitality industry, it is critical that hoteliers have a unified, highlyflexible technology platform that allows them to drive commercial performance, enable operational excellence, and do this on a reliable platform that just works,” said Scott Wilson, president of Sabre Hospitality Solutions. “Sabre’s industry-leading solutions will extend Louvre Hotels Group’s
distribution reach with speed of innovation, performance, and stability inherent in an industry
leading platform while providing the ability to create highly differentiated experiences for both its
brands and its guests.”
As Europe’s second largest hotel groups, Louvre Hotels Group’s technology must be flexible and
adaptable to an ever-changing technology landscape. With a growing and diverse portfolio of hotels
including 11 brands ranging from 1 to 5 stars and the need to cater to various value propositions,
Louvre Hotels Group must achieve strong performance and a high rate of innovation to pursue its
SynXis Central Reservation provides an extensive suite of capabilities that enables hoteliers to
achieve deep engagement with their guests. SynXis Booking Engine offers a full suite of digital
services to increase consumer engagement and conversion. SynXis Intelligent Retailing allows
hoteliers to rapidly create new products, services, merchandise, and experiences and effectively
retail them through all channels by tailoring offers to the guest using artificial intelligence. Channel
Connect further simplifies and automates distribution, maximizing exposure to local, regional and
global markets while SynXis Voice Agent offers advanced tools to deliver a personalized experience
through guest recognition, facilitating the creation of tailored packages and providing further
opportunities for increased revenue per transaction.
About Louvre Hotels Group
Louvre Hotels Group is a major player in the global hospitality industry, with a portfolio that now includes almost 1,600 hotels in 54 countries. It has a full hotel offering, spanning 1 star to 5 stars, with the Louvre Hotels Group’s historic brands (Royal Tulip, Golden Tulip, Campanile, Tulip Residences, Kyriad, Kyriad Direct, Tulip Inn, and Première Classe), the 5 brands of the Sarovar network in India, the French Group Hôtels & Préférence and the brand TemptingPlaces, and Chinese brand Metropolo. The group also has a distribution agreement with the Barrière Group. Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., the 2nd hospitality group in the world.”
About Sabre Corporation
Sabre Corporation is a leading software and technology Company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The Company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences.
Through its leading travel marketplace, Sabre connects travel suppliers with buyers
from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.
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