SINGAPORE and BANGLADESH – 28 February 2022 – Sabre Corporation(NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today revealed it has successfully migrated Biman Bangladesh Airlines to the SabreSonic Passenger Service System to power the carrier’s ambitious expansion strategy in 2022 and beyond.
Bangladesh’s national flag carrier has now moved from its legacy technology system to Sabre’s modern PSS in the first phase of its technological transformation, and the airline will be continuing its digital enhancement with Sabre technology as it moves forward with plans to grow its route network this year. The national carrier of Bangladesh already flies to routes across Asia, the Middle East and the UK, and is set to expand to Toronto, Tokyo, Male, Colombo, Guangzhou, Bahrain, Chennai and New York.
“While the world was facing international lockdown measures, it was vital to us that our technological transformation did not slow down, but that we were able to advance our digital transformation to prepare for the resumption of travel,” said Dr. Abu Saleh Mostafa Kamal, Managing Director & CEO, Biman Bangladesh Airlines. “We’re thrilled with the way Sabre has worked with us to support our rapidly-evolving needs during the pandemic. The swift implementation of Sabre’s innovative solutions means we are now ready to respond to new market demands while creating improved offers and better experiences for our travellers.”
The airline, which celebrated its Golden Jubilee earlier this year, has adopted SabreSonic to power growth and streamline the traveller experience as well as renewing its global distribution agreement with Sabre, and selecting an additional set of complementary Sabre technology solutions. This timely implementation will help Biman to automate and streamline sales and reservations to maximize revenue opportunities, minimize costs, enhance inventory revenue optimization, extend reach through partnerships, and improve the efficiency and effectiveness of its offers and operations.
“The way in which our teams at Sabre and our travel partners have collaborated to successfully drive complex migrations virtually, including digital-only onboarding and training, has been remarkable,” said Cem Tanyel, Chief Services Officers, Sabre Travel Solutions. “By adapting and innovating, we have been able to deliver successful implementations in tight timescales under challenging circumstances. We’re thrilled that we’ve been able to strengthen our partnership with Biman with a swift technological migration so our solutions can support them as we all look forward to further travel resumption this year.”
Mohammed Salahuddin, General Manager, Marketing, Biman Bangladesh Airlines, added: “We’re excited that Sabre and Biman have come together so quickly and efficiently, so that we are now ready to leverage Sabre’s technology to advance our travellers’ experience while fuelling our own growth and expansion and helping us to achieve commercial success.”
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About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.
About Biman Bangladesh Airlines
Biman Bangladesh Airlines (Bengali: বিমান বাংলাদেশ এয়ারলাইন্স), commonly known as ‘Biman’ (Bengali: বিমান), is the national flag carrier airline of Bangladesh. The airline, head quartered at Dhaka, was established on 04 January 1972. On 23 July 2007, it was transformed from a Corporation into a 100% state-owned Public Limited Company of Bangladesh. The airline provides air transportation services for passenger and cargo to 07 (seven) domestic and 20 (twenty) international destinations, from its major hub at the Hazrat Shahjalal International Airport, Dhaka. The airline also operates flights from its secondary hubs at Shah Amanat International Airport in Chattogram and at Osmani International Airport in Sylhet. Biman’s present Domestic destinations are Barishal, Chattogram, Cox’s Bazar, Jashore, Rajshahi, Saidpur & Sylhet and International destinations are Abu Dhabi, Bangkok, Dammam, Delhi, Doha, Dubai, Guangzhou, Hong Kong, Jeddah, Kathmandu, Kolkata, Kuala Lumpur, Kuwait, London, Manchester, Medina, Muscat, Riyadh & Singapore and Sharjah. Biman has a fleet of 21 (twenty-one) state-of-the-art aircraft, which includes 04 (four) 777-300ER, 02 (two) 787-9, 04 (four) 787-8, 06 (six) 737-800 and 05 (five) Dash8-400 aircraft. Biman is the sole ground handling service provider for the foreign airlines operating flights to and from Bangladesh. The airline also owns some subsidiary businesses like Flight Catering, Aircraft Maintenance/Technical Services, Aviation related Training, Poultry, Printing Press, Vehicle Maintenance, etc. In the last decade, Biman’s on-ground and in-flight services have been improved to a great extent and reached to the level of the international standards. Biman is an IOSA (IATA Operational Safety Audit) certified airlines since 2008. The airlines is planning for gradual expansion of its network and fleet in the coming years, and expecting to resume its services to Chennai, Mumbai, Tokyo & Toronto and commence operation to Colombo, Male’ & New York in near future.
Media Contact
Elizabeth Hands
Sabre Public Relations – Asia Pacific
Email: Liz.Hands@sabre.com
Telephone: +65 8742 7720