Akbar Travels of India selects Sabre’s innovative industry-first lodging solution to drive growth and improve choice for travellers

SINGAPORE – 29 June 2020 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announces an enhanced partnership with one of India’s largest travel companies, Akbar Travels of India, cementing a valued two-decade long relationship between the two firms as Akbar forges ahead with plans for domestic and overseas growth. Akbar Travels is already a long-time user of Sabre solutions, having implemented Sabre’s APIs to drive operational efficiencies and the Sabre Automated Exchange solution to save costs and improve customer service. Now, Akbar Travels, which has 150 branches across India, 36 offices in the Middle East, Malaysia, UK, Italy and the US, has selected Sabre’s Content Services for Lodging APIs to enable its agents to more easily shop, compare and book more than a million lodging options for clients. “Sabre and Akbar Travels have had a long, valued and productive relationship, and we’re excited to be again expanding our partnership by using Sabre’s Content Services for Lodging technologies to provide further choice and even better service for our travellers,” said Mr. K.V. Abdul Nazar, Chairman & Managing Director of Akbar Travels of India. “There are already clear signs of a pent-up demand for travel post Covid-19 and we needed technological solutions which provide us with the most intuitive way to shop and book for our travellers in order to provide truly personalized options for our clients.” Sabre’s Content Services for Lodging powers agency and corporate booking tools, integrating traditional GDS content from hoteliers, alongside content from the likes of Booking.com, Bedsonline and Expedia Partner Solutions. The Sabre-led Content Services for Lodging has been integrated into Akbar Travels’ operations through Sabre Red 360, allowing agents access to real-time, rich content on an intuitive graphical interface to make it easier for agents to comparison shop business and leisure options for travellers. “Sabre has a strong presence in India through our valued travel partners, our own office branches, and our large-scale technology base in Bengaluru,” said Traci Mercer, Senior Vice President, Global Lodging, Ground and Sea, Sabre. “We’re thrilled to strengthen our position in the Indian travel market even further through our enhanced and expanded relationship with Akbar Travels as well as supporting Akbar’s operations in the Middle East, Europe, Asia and the US. Akbar needed robust, intuitive and scalable solutions to provide its branches with one easy-to-navigate, real-time and full-view lodging content solution and interface to ensure that it is able to create highly-personalized offers for clients as it looks to aid the imminent recovery and future growth of travel within its own markets and beyond.”



About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com. About Akbar Travels  Akbar Travels, is India’s largest travel company in terms of the number of IATA approved branches, staff numbers and business turnover. The firm was established in 1978 with an humble beginning and has enjoyed exponential growth ever since. They have more than 41 years of outstanding association with their travel partners in India and Middle East. Currently, Akbar Travels has 57 IATA-approved branches and 100 non-IATA offices, serving customers across India, as well as 17 branches in the UAE, 7 branches in Saudi Arabia, 5 branches in Oman,4 branches in Doha, 3 branches in Kuwait, offices in Kuala Lumpur, Malaysia, in Houston and New York in the US, in London and Rome. The firm launched its online travel portal, which is called Akbartravels.com, in 2007 to make the flight booking process easier for catering the requirements of online customers. The system is well placed in the market  as they have their  own software company named Benzy InfoTech Private Limited at Cochin, Kerala which is dedicatedly outsourcing all the requirements of akbaronline.com. Akbar online has more than 50000 b2b agents across India and the Middle East. They also established Akbar Holidays in the year 2011 and reached a premier position within the market in a short span of time. The annual turnover of Akbar group of Companies is USD 2.25 Billion.


Media Contact 

Elizabeth Hands

Sabre Public Relations – Asia Pacific

Email: elizabeth.hands.ctr@sabre.com 

Telephone: +65 8742 7720