• Article

    December 15, 2023

    Empowering mindful innovation – the crucial role of responsible AI

    Artificial Intelligence (AI) has become a transformative technology across various industries, including the travel sector. It has the potential to revolutionize customer experiences, enhance personalization, and improve operational efficiency. However, the rapid advancements in AI also...

  • Article

    August 15, 2023

    Sabre/Google Generative AI Hackathon – July 2023

    Sabre has a long history of developing data-driven solutions and has already introduced, in partnership with Google, Sabre Travel AI, a technology that learns continuously from consumer behavior. This article continues that tradition as we explore how...

  • Article

    June 6, 2023

    Airlines, it’s time to take control

    Managing ancillary offers has never been easier, and the revenue opportunities have never been greater. Airlines everywhere have traditionally relied on GDS systems and ATPCO to distribute their offers, but all that is about to change....

  • Article

    May 11, 2023

    Five AI/ML use cases that help airlines drive revenue – Part 3

    By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs  In Part 1of this three-part series looking at advanced Artificial Intelligence (AI) and Machine Learning (ML) applications for...

  • Article

    May 10, 2023

    Five AI/ML use cases that help airlines drive revenue – Part 2

    By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs  In Part 1 of this three-part series looking at advanced AI/ML applications for airlines, we explored the widespread (and...

  • Article

    May 9, 2023

    Five AI/ML use cases that help airlines drive revenue – Part 1

    By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs  The use of advanced AI/ML (artificial intelligence/machine learning) technology has a rich and growing history in the...

  • Article

    March 27, 2023

    Trust is critical for success when climbing mountains…and for modern travel retailing

    Some of my favorite hobbies require me to put my trust in other people – at times even putting my life in someone else’s hands, quite literally. I’ve already spoken of my love of skiing down...

  • Article

    March 6, 2023

    Easy does it: the importance of seamless fulfilment in a modern retailing world

    In our airline strategy guide, we explored how Sabre’s vision is to provide airlines with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of tailored offers across any channel. Orders can be fulfilled...

  • Article

    August 31, 2022

    Delivering software faster: How to coax Git into working great with a monorepo

    Part 2 of 5By: Dan Cohn, Sabre Labs The first post in this series relays how we at Sabre began a multi-year effort to increase the efficiency and morale of software developers across the company. Early in the...

  • Article

    August 11, 2022

    Connecting with industry and academic peers on innovations in travel retailing

    The impact of the coronavirus pandemic on travel and the accelerated pace of technology evolution were core themes at Northwestern University Transportation Center’s annual workshop for travel industry and academic professionals. Sergey Shebalov, Vice President of...

  • Article

    July 26, 2022

    Delivering Software Faster: Improving Engineering Productivity

    Part 1 of 5 By: Dan Cohn, Sabre Labs How do you go about increasing software engineering productivity? How do you deal with the fact that every engineering team has a unique blend of standards, practices,...

  • Article

    July 13, 2022

    Driving the industry forward with automation

    Automation was one of the key themes of this year’s Business Travel Show Europe, which is no surprise given the challenges that the industry has faced since the onset of the pandemic. Many of the speaker sessions...