There are many ways in which airlines could use modern technology to add value to travellers while building customer loyalty. Air operators can, for instance, embrace biometric technologies as a personal, efficient and accurate solution to address some of the challenges in today’s air travel. Exploring how these technologies can be used to create a more enjoyable travel experience, a recent whitepaper by Tascent highlighted the ways in which biometrics can enable airlines to improve their customers’ end-to-end travel process, making it faster, safer and easier. Besides increasing the efficiency of self-help pre-flight services such as bag drop, boarding and lounge access, the identity innovation company also proposed that biometrics can enable airlines to personalize in-flight entertainment options and facilitate on-board purchases, thereby enhancing passengers’ cabin experience and creating an overall more personal, streamlined travel experience. Source: Report predicts biometric technology will enable the ‘next golden age of air travel’ Future Travel Experience