We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines.
Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel buyers and agencies with long-term access to relevant content and choices–powering future revenue growth while reaching new market segments.
Avianca will also distribute its New Distribution Capability (NDC) content through the Sabre marketplace. We will communicate all operational details about market activations closer to launch.
Avianca will join other airlines, including Qantas, Singapore Airlines, and Qatar Airways, that already make their NDC content available through Sabre and are advancing the adoption of offer and order-based travel retailing. For more on what leaders from both Avianca and Sabre have to say about this announcement, check out the official press release.
Looking for more detail? Check out our resources for getting started with NDC: