Sabre announced today it has signed a new, long-term, full content agreement with United Airlines. Sabre and the airline plan to work together to make United’s material ancillary products and services, including its Economy Plus seats, available in the Sabre global distribution system (GDS).

Sabre and United will co-develop solutions using next-generation technology that will permit United to offer more relevant personalized offers to their loyal customers.  These advancements will also better promote and disclose the unique value of the airline’s different fare and ancillary products and services to travel agents with additional descriptive text and graphics for enhanced on-screen merchandising within the Sabre Red Workspace and through Sabre Web Services.

Read more about this agreement at https://www.sabre.com/newsroom/category/media-releases/