The travel trends never stop developing. From millennials roaring into the top spot on the list of most frequent business travelers, to the looming threat of a laptop ban on flights into the United States, there’s always something shifting in the travel industry. After all, it’s a kinetic business that serves a diverse and global clientele.

Within this diverse array of travelers, the business traveler is often a focus for travel brands. This is not only because this segment counts for a significant chunk of revenue, but also because travel preferences often become baked into business travelers. Loyalty can extend to leisure travel, for example.

And for companies, the health and happiness of business travelers is paramount. In Sabre/GBTA research to be released later this month, road warriors highlighted just how important the business travel experience is for overall job satisfaction: for 97 percent of Latin American business travelers and 79 percent of North American travelers, the experience affects job satisfaction either somewhat or to a great extent.

Given the active nature of the industry, many startups and other companies attempt to snag a chunk of the business traveler’s loyalty. Airbnb continues to make aggressive moves into the enterprise, while smaller entrants such as Upside are eager to make a dent in the normal way of doing business.