In today’s complex environment, disparate and siloed technology platforms and business processes challenge the customer experience. These challenges are made increasingly difficult when trying to manage external factors such as air-traffic congestion, extreme weather patterns and larger airports.

To better understand how airline operations can leverage technology to improve customer experience and profitability, Forbes Insights and Sabre surveyed 100 operations, marketing, IT and finance executives from the world’s largest airlines. The survey examined the primary initiatives of airline operations, marketing and IT executives during the next three to five years.

Survey findings revealed that airline executives recognize the critical importance of the customer.

Read the first article in The Forbes Insights – Connected Airline series.