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Article
June 13, 2017
5 pro tips to conquer video with captivating stories in your travel marketing campaigns
Video continues to be a key part of all marketing strategies. Whether it’s making a commercial for TV or burst videos for Snapchat, there are countless video-first channels for marketers to leverage. Certainly, video doesn’t come...
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Article
June 13, 2016
This summer, the travel marketplace is changing
Today’s connected travelers want much more than an itinerary, they expect an experience tailored to their unique trip. While especially true with millennials — 3 out of 4 choose experiences over possessions — this trend cuts...
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Article
June 2, 2016
What this visionary film suggests about the future of augmented reality in travel
Virtual reality has staked a claim on travel. Interactive, immersive technology aligns well with the objectives of travel marketers, making the medium ideal for marketing travel experiences of all kinds. While VR (and 360 video) have...
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Article
April 7, 2016
A day in the life of global airline catering
We must be hungry – it’s all about food this week: first, the elevation of airline food across the industry and now the operational nitty-gritty on how airlines orchestrate the seeming chaos of global catering. Airlines...
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Article
March 9, 2016
ITB in 360: How ‘VR’ is shaping the future of travel marketing
When Google launched StreetView, the digital reality shifted immensely. Now anyone could pull up a visual of a specific street, immersing themselves in what it was like to travel down that road — and even exploring interiors...