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Article
January 31, 2023
Choice: why more is sometimes less
In our airline strategy paper, we explored how Sabre’s end-vision is to provide airlines of all sizes with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of...
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Article
January 10, 2023
Winner winner chicken dinner! How data science and experimentation can help airlines beat the odds
We’ve all heard the saying ‘the house always wins’. In a casino, the games are designed so that the house (i.e., the casino owners) will always net a profit, regardless of the successes of the patrons....
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Article
November 21, 2022
3 lessons from Star Wars that point to the future of travel retailing
Few movies have achieved iconic status and stood the test of time quite as well as Star Wars. In fact, the Star Wars franchise, created by George Lucas in the 1970s, is one of the most...
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Article
October 12, 2022
How experimentation delivers results for athletes
…and how it can help airlines achieve their retailing ambitions I recently wrote about intelligent technology and its role in the airline industry, I looked at how the practical application of data science using Google Cloud’s...
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Article
September 22, 2022
How data helped me conquer the Leadville Trail 100 MTB
…and how it can help airlines become advanced retailers The tipping point I’ve worked in the travel industry for more than 15 years, witnessing first-hand many ups and downs and supporting customers through critical technology projects....
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Article
September 8, 2022
5 reasons why LCCs are best placed for advanced retailing
For many organizations and industries, the word ‘change’ often carries with it a negative emotional reaction: fear, anxiety, resistance. We understand that Low-Cost Carriers are often the exception that proves the rule – embracing change and...
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Article
September 6, 2022
Video: Why is NDC still a hot topic?
An initiative impacting the entire ecosystem We’ve seen NDC a lot of attention over the years, which is primarily because it’s a multi-faceted industry initiative that is impacting the entire ecosystem. At its core, NDC is...
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Article
June 16, 2022
What do offers and orders mean for agencies?
We may still be a very long way from the death of the PNR, but all signs are pointing towards its days being numbered. Will travel agencies be ready when that last day arrives? Read on...
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Article
May 19, 2022
Booking classes and fare filing—will those evolve too?
As you’ve probably gathered by now, IATA’s vision for a future based on an offer and order model is coming—and we’re all in. We’ve previously outlined that this future model will bring about a streamlining of...
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Article
April 27, 2022
What’s the future of the PSS?
While there has been much talk and debate since IATA published their vision of a world of Offers and Orders, the Passenger Service System (PSS) is a critical piece of the airline ecosystem that will not...
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Article
April 13, 2022
Why should airlines care about offers and orders?
In part one of our new series, we examined how transitioning to an offer and order model would greatly enhance the traveler experience by addressing key pain points. Now, we turn our attention to airlines, exploring...
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Article
March 24, 2022
The Future of Travel Retailing: Elevating the Passenger Experience
Sabre is forging ahead in its ambition to modernize travel industry standards and accelerate retailing transformation, standing shoulder-to-shoulder with IATA in a shared vision for the future. Over the coming weeks, we will lead you step-by-step...