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Article
April 13, 2022
Why should airlines care about offer and order management?
In part one of our new series, we examined how transitioning to an offer and order model would greatly enhance the traveler experience by addressing key pain points. Now, we turn our attention to airlines, exploring...
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Article
February 15, 2023
Where will NDC take you in 2023?
NDC for travel sellers and corporate travel buyers One of the core promises of NDC is to provide travel sellers with expanded access to innovative content, which in turn, expands distribution reach for airlines. With a...
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Article
April 27, 2022
What’s the future of the airline PSS?
While there has been much talk and debate since IATA published their vision of a world of Offers and Orders, the airline PSS (Passenger Service System) is a critical piece of the airline ecosystem that will...
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Article
February 28, 2022
What’s in store for NDC in 2022
Going Beyond NDC in 2022: Completing the Foundation for Offer and Order-based Retailing Since its inception, we’ve viewed our NDC program as a technical means to a more personalized retailing end. We named our program “Beyond...
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Article
July 27, 2023
What Top Gun can teach us about the future of airline retailing
Few movies have stood the test of time as well as Top Gun, and while I’ve let go of my childhood dreams of becoming a fighter pilot, I’m now focused on technological advancements in air travel...
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Article
January 5, 2022
What is NDC in travel?
What does NDC stand for in travel, and what exactly is it? IATA NDC refers to New Distribution Capability, an initiative championed by The International Air Transport Association. NDC in travel is an XML-based data transmission...
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Article
March 31, 2022
What does ‘Beyond NDC’ mean?
In 2018, when we formalized our NDC program, we named it ‘Beyond NDC.’ But how can you go beyond NDC when we haven’t even arrived yet? Our program is about more than just checking boxes on...
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Article
June 16, 2022
What do offers and orders mean for agencies?
We may still be a very long way from the death of the PNR, but all signs are pointing towards its days being numbered. Will travel agencies be ready when that last day arrives? Read on...
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Press Release
October 31, 2023
Virgin Australia selects Sabre as its preferred NDC IT technology provider
Sabre’s NDC IT capabilities will power the airline’s future retailing evolution SINGAPORE and Brisbane, AUSTRALIA – October 31, 2023 – Virgin Australia has selected Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, to...
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Article
September 6, 2022
Video: Why is NDC still a hot topic?
An initiative impacting the entire ecosystem We’ve seen NDC a lot of attention over the years, which is primarily because it’s a multi-faceted industry initiative that is impacting the entire ecosystem. At its core, NDC is...
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Article
September 19, 2022
Video: What we’ve learned since launching NDC
We’ve been live with NDC since March 2021 Shopping response times need to improve As we’ve completed integrations with airlines, we continue to see challenges with getting shopping responses back in an acceptable time frame. So,...
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Article
September 30, 2022
Video: Realizing the value of NDC
Benefits that travel sellers will realize as they activate NDC A key benefit for travel sellers activating NDC is insights into the operational impact that NDC has and the ability to create an action plan to...