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NDC


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NDC
  • Article

    NDC

    August 14, 2018

    A Win-Win-Win for the Travel Ecosystem

    The global distribution system (GDS) has always been a central part of the modern travel ecosystem. In our role as a data aggregator and travel technology provider, we support all players–from airlines, travel agencies and other...

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  • Article

    Retailing & Merchandising

    February 4, 2016

    Beyond the industry milestone: American Airlines paid seats available in Sabre

    The news so far has focused on innovation, company firsts, and partnership. It’s for a good reason. The availability of American’s Preferred and Main Cabin Extra Seats through Sabre’s travel marketplace using NDC-based technology standards represents...

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  • Video

    November 20, 2018

    Beyond the Seat

    Hear from the NDC leadership team on how Sabre is investing beyond the NDC standard in this series of executive interviews.

    Watch now
  • Article

    NDC

    May 19, 2022

    Booking classes and fare filing—will those evolve too?

    As you’ve probably gathered by now, IATA’s vision for a future based on an offer and order model is coming—and we’re all in.  We’ve previously outlined that this future model will bring about a streamlining of...

    Read more
  • Press Release

    NDC

    June 20, 2022

    Cathay Pacific Airways extends partnership with Sabre to distribute NDC content through the travel technology leader’s extensive marketplace

    SOUTHLAKE, SINGAPORE and HONG KONG – June 20,  2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an enhanced relationship with Cathay Pacific Airways, which will give Sabre-connected travel agencies...

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  • Article

    NDC

    May 7, 2018

    Informed by decision science, Sabre NDC initiatives fuel competitive differentiation

    The NDC standard was created by IATA to help airlines differentiate their product offerings, so consumers are served the same brand experience in indirect channels as they would be if they went direct to the airline’s...

    Read more
  • Article

    November 20, 2018

    Innovating Beyond NDC

    “Innovating Beyond NDC” in Ascend magazine to explore how to change the retailing landscape and consumer expectations..

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  • Article

    NDC

    October 31, 2019

    Leisure Agencies: Your NDC Strategy Starts with These Key Questions

    Consumers increasingly expect and demand customization and personalization in all aspects of their life. This is a key expectation to understand and consider when planning for a leisure agency NDC strategy and implementation. Recommendation engines fueled...

    Read more
  • Press Release

    NDC

    December 16, 2020

    Lufthansa Group airlines and Sabre sign new industry-leading distribution agreement

    FRANKFURT, Germany, and SOUTHLAKE, Texas – Dec. 16, 2020 – The Lufthansa Group airlines, one of the worlds’ leading airline groups, and Sabre Corporation, the leading software and technology company that powers the global travel industry,...

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  • Press Release

    Airlines

    January 25, 2019

    More choice for travelers in Israel and beyond: El Al branded fares available in Sabre

    El Al Israel Airlines, flag carrier of Israel, is relying on Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, to distribute its selection of branded fares. More than 425,000 Sabre-connected travel...

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  • EBook

    November 20, 2018

    NDC to the Power of Sabre

    Through regular installments, the NDC eBook: Brings together industry perspectives and Sabre expert views, separates IATA NDC fact from fiction, defines successful personalization, and provides tips for elevating your retail strategy.

    Download now
  • Article

    NDC

    March 1, 2018

    NDC: A Win-Win-Win for Airlines, Agents and Travelers

    Every industry tends to orbit around a narrow band of ever-evolving open technology standards. From automotive and insurance to telecoms and travel, “openness” helps players be efficient, transparent and flexible. Best case, it fuels innovation by...

    Read more
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