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Article
August 14, 2018
A Win-Win-Win for the Travel Ecosystem
The global distribution system (GDS) has always been a central part of the modern travel ecosystem. In our role as a data aggregator and travel technology provider, we support all players–from airlines, travel agencies and other...
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Article
February 4, 2016
Beyond the industry milestone: American Airlines paid seats available in Sabre
The news so far has focused on innovation, company firsts, and partnership. It’s for a good reason. The availability of American’s Preferred and Main Cabin Extra Seats through Sabre’s travel marketplace using NDC-based technology standards represents...
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Video
November 20, 2018
Beyond the Seat
Hear from the NDC leadership team on how Sabre is investing beyond the NDC standard in this series of executive interviews.
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Article
May 19, 2022
Booking classes and fare filing—will those evolve too?
As you’ve probably gathered by now, IATA’s vision for a future based on an offer and order model is coming—and we’re all in. We’ve previously outlined that this future model will bring about a streamlining of...
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Press Release
June 20, 2022
Cathay Pacific Airways extends partnership with Sabre to distribute NDC content through the travel technology leader’s extensive marketplace
SOUTHLAKE, SINGAPORE and HONG KONG – June 20, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an enhanced relationship with Cathay Pacific Airways, which will give Sabre-connected travel agencies...
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Article
May 7, 2018
Informed by decision science, Sabre NDC initiatives fuel competitive differentiation
The NDC standard was created by IATA to help airlines differentiate their product offerings, so consumers are served the same brand experience in indirect channels as they would be if they went direct to the airline’s...
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Article
November 20, 2018
Innovating Beyond NDC
“Innovating Beyond NDC” in Ascend magazine to explore how to change the retailing landscape and consumer expectations..
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Article
October 31, 2019
Leisure Agencies: Your NDC Strategy Starts with These Key Questions
Consumers increasingly expect and demand customization and personalization in all aspects of their life. This is a key expectation to understand and consider when planning for a leisure agency NDC strategy and implementation. Recommendation engines fueled...
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Press Release
December 16, 2020
Lufthansa Group airlines and Sabre sign new industry-leading distribution agreement
FRANKFURT, Germany, and SOUTHLAKE, Texas – Dec. 16, 2020 – The Lufthansa Group airlines, one of the worlds’ leading airline groups, and Sabre Corporation, the leading software and technology company that powers the global travel industry,...
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Press Release
January 25, 2019
More choice for travelers in Israel and beyond: El Al branded fares available in Sabre
El Al Israel Airlines, flag carrier of Israel, is relying on Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, to distribute its selection of branded fares. More than 425,000 Sabre-connected travel...
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EBook
November 20, 2018
NDC to the Power of Sabre
Through regular installments, the NDC eBook: Brings together industry perspectives and Sabre expert views, separates IATA NDC fact from fiction, defines successful personalization, and provides tips for elevating your retail strategy.
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Article
March 1, 2018
NDC: A Win-Win-Win for Airlines, Agents and Travelers
Every industry tends to orbit around a narrow band of ever-evolving open technology standards. From automotive and insurance to telecoms and travel, “openness” helps players be efficient, transparent and flexible. Best case, it fuels innovation by...