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Article
August 14, 2018
A Win-Win-Win for the Travel Ecosystem
We often talk about travel being a “people” business, and it is little wonder when we consider the multiple relationships, complex value chains and interdependencies at play in the travel ecosystem. A central part of that...
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Article
July 28, 2016
Back to the bundle: The next evolution of air merchandising
For both travel companies and travelers, air merchandising is more important than ever. Travelers today want to book their ideal journey and are happy to pay for extras that add value to their itinerary. It’s this demand...
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Article
February 13, 2018
Beyond NDC: The Sabre fast-forward approach to deploying personalized retail
As the world’s leading travel technology company, Sabre is in constant forward momentum. Sabre is investing beyond NDC in a fast-forward approach to next-generation retailing and distribution. A key component of this vision is deploying new...
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Article
February 4, 2016
Beyond the industry milestone: American Airlines paid seats available in Sabre
The news so far has focused on innovation, company firsts, and partnership. It’s for a good reason. The availability of American’s Preferred and Main Cabin Extra Seats through Sabre’s travel marketplace using NDC-based technology standards represents...
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Video
November 20, 2018
Beyond the Seat
Hear from the NDC leadership team on how Sabre is investing beyond the NDC standard in this series of executive interviews.
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Article
June 25, 2018
Beyond the seat: What specifically is airline retailing?
It is no secret that airlines trail other industries when it comes to retailing. To gain traction in the airline retail space, it is important to understand the dynamics driving change in the airline industry and...
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Article
November 26, 2018
Four key takeaways from Sean Menke’s interview at the IATA Air Industry Retailing Symposium
In October, Sabre’s president and CEO Sean Menke was interviewed on stage at the IATA Air Industry Retailing Symposium by industry expert Caroline Strachan of Festive Road. Their conversation covered a broad range of topics ranging...
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Article
January 16, 2019
Four steps to get started on your NDC journey
The time for the travel industry to transform into intelligent retailers is now. Airlines and agencies are focused on new NDC retailing and distribution capabilities to support this transformation. The technology is here. Now what? Getting...
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Article
October 27, 2017
IATA WPS 2017: In aviation, the consumer is the disruptor
At this year’s IATA World Passenger Symposium in Barcelona, innovation in the aviation industry was at the heart of discussions. But when BBC anchor Aaron Heslehurst asked a panel of experts where that innovation will come...
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Article
July 24, 2019
Inaugural Sabre Space: Travel Leaders Forum in Moscow – innovative event brings intelligent retailing to the forefront
The evolution of airline products, distribution strategies and traveler behaviors are impacting business models across the travel ecosystem, driven by big data and emerging technologies. This was the conclusion of the travel industry leaders at the...
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Article
May 7, 2018
Informed by decision science, Sabre NDC initiatives fuel competitive differentiation
The NDC standard was created by IATA to help airlines differentiate their product offerings, so consumers are served the same brand experience in indirect channels as they would be if they went direct to the airline’s...
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Article
September 28, 2018
Innovating Beyond NDC
IATA’s New Distribution Capability (NDC) opens new possibilities for airline retailing and has the potential to deliver value to key players across the travel ecosystem. Alone, however, it is only a standard and doesn’t drive innovation....