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Article
May 30, 2013
Privacy concerns with NDC being examined by European authorities
Concerns over privacy issues with IATA’s New Distribution Capability (NDC) are being examined by the Working Party 29 (a subset of the European Commission composed of representatives of the data protection authorities from all EU Member...
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Article
June 17, 2013
Paying for thin air
The debate about ancillary fees rages on. IATA’s New Distribution Capability, whilst still in its very early stages, is certainly adding interest to the year so we can be grateful for that. But I do wonder...
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Article
February 4, 2016
Beyond the industry milestone: American Airlines paid seats available in Sabre
The news so far has focused on innovation, company firsts, and partnership. It’s for a good reason. The availability of American’s Preferred and Main Cabin Extra Seats through Sabre’s travel marketplace using NDC-based technology standards represents...
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Article
July 28, 2016
Back to the bundle: The next evolution of air merchandising
For both travel companies and travelers, air merchandising is more important than ever. Travelers today want to book their ideal journey and are happy to pay for extras that add value to their itinerary. It’s this demand...
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Article
October 27, 2017
IATA WPS 2017: In aviation, the consumer is the disruptor
At this year’s IATA World Passenger Symposium in Barcelona, innovation in the aviation industry was at the heart of discussions. But when BBC anchor Aaron Heslehurst asked a panel of experts where that innovation will come...
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Article
February 13, 2018
Beyond NDC: The Sabre fast-forward approach to deploying personalized retail
As the world’s leading travel technology company, Sabre is in constant forward momentum. Sabre is investing beyond NDC in a fast-forward approach to next-generation retailing and distribution. A key component of this vision is deploying new...
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Press Release
February 14, 2018
Sabre granted NDC Level 3 capability as an I.T. provider
Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, has been recognized by the International Air Transport Association (IATA) as NDC Level 3 capable as an I.T. provider. Reaching this milestone less...
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Article
March 1, 2018
NDC: A Win-Win-Win for Airlines, Agents and Travelers
Every industry tends to orbit around a narrow band of ever-evolving open technology standards. From automotive and insurance to telecoms and travel, “openness” helps players be efficient, transparent and flexible. Best case, it fuels innovation by...
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Article
March 8, 2018
Sabre Showcases Its “Beyond NDC” Strategy At Travel Technology Europe
Sabre was in force at the 15th annual Travel Technology Europe (TTE) event in London last month. As expected, NDC was a hot topic. In presentations and panels, Sabre leaders including Eric Hallerberg, managing director of...
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Article
May 7, 2018
Informed by decision science, Sabre NDC initiatives fuel competitive differentiation
The NDC standard was created by IATA to help airlines differentiate their product offerings, so consumers are served the same brand experience in indirect channels as they would be if they went direct to the airline’s...
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Press Release
May 31, 2018
Sabre to offer NDC-enabled solutions in 2018
SOUTHLAKE, Texas – May 31, 2018 – Demonstrating its full commitment to lead the industry evolution toward next-generation retailing, distribution and fulfillment, Sabre Corporation (NASDAQ: SABR) expects to achieve several critical milestones on its journey to...
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Article
June 25, 2018
Beyond the seat: What specifically is airline retailing?
It is no secret that airlines trail other industries when it comes to retailing. To gain traction in the airline retail space, it is important to understand the dynamics driving change in the airline industry and...