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Article
September 10, 2023
Beyond NDC supports multi-passenger offers
The reason for booking a trip usually informs how many people will be involved. Corporate travel often includes one adult, while leisure trips typically involve multiple adults, or families with young children in tow. Sabre’s NDC...
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Article
February 16, 2023
Stuck in the middle seat: how agencies can take control of their future
Travelers dread the middle seat on a plane – they avoid it at all costs despite airline lotteries enticing passengers to choose it. The seemingly unfortunate position that passengers find themselves in has similarities to travel...
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Article
February 2, 2023
Is the NDC juice worth the squeeze?
I recently sat down with industry commentator and CEO of Agentivity, Riaan van Schoor, to discuss the current state of New Distribution Capability (NDC) adoption in the industry. In the 20-minute interview, we covered how NDC...
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Article
October 4, 2022
Booking NDC content is easy in the Sabre GDS. Here’s why.
Looking for more detail? Check out our resources for getting started with NDC: Don’t miss out on NDC updates from Sabre! Subscribe to stay up to date on news and fresh resources.
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Article
September 30, 2022
Video: Realizing the value of NDC
Benefits that travel sellers will realize as they activate NDC A key benefit for travel sellers activating NDC is insights into the operational impact that NDC has and the ability to create an action plan to...
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Article
September 19, 2022
Video: What we’ve learned since launching NDC
We’ve been live with NDC since March 2021 Shopping response times need to improve As we’ve completed integrations with airlines, we continue to see challenges with getting shopping responses back in an acceptable time frame. So,...
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Article
September 6, 2022
Video: Why is NDC still a hot topic?
An initiative impacting the entire ecosystem We’ve seen NDC a lot of attention over the years, which is primarily because it’s a multi-faceted industry initiative that is impacting the entire ecosystem. At its core, NDC is...
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Article
August 31, 2022
Video: NDC roadmap highlights with Kathy Morgan
2022 is a very exciting year for Beyond NDC! We think about progress in this area across three key dimensions. One is around airline integrations the second is around market expansion and the third is around...
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Article
August 19, 2022
5 ways Corporate Travel Managers can make progress on NDC
NDC affects the entire travel value chain. Airlines are credited for creating the concept, but travel agencies, online booking tools and corporate travel buyers want to understand more clearly “what’s in it for them” and what...
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Press Release
August 4, 2022
Cain Travel signs GDS agreement with Sabre to drive agency sales and revenue growth
SOUTHLAKE, Texas – Aug. 4, 2022 – Sabre Corporation (NASDAQ: SABR) a leading software and technology provider that powers the global travel industry, today announced a new distribution agreement with Cain Travel, a US-based travel agency. This new...
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Article
July 19, 2022
Avianca opens access to NDC content
We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines. Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel...
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Article
July 11, 2022
Finnair plans for NDC rollout
We are pleased to announce that Finnair (AY) and Sabre plan to make the airline’s NDC content available through the Sabre travel marketplace later this year. Finnair plans to activate global markets in phases, and we...