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Article
February 28, 2022
What’s in store for NDC in 2022
Going Beyond NDC in 2022: Completing the Foundation for Offer and Order-based Retailing Since its inception, we’ve viewed our NDC program as a technical means to a more personalized retailing end. We named our program “Beyond...
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Article
January 13, 2022
Understanding today’s NDC landscape with Paul Tilstone of Festive Road
The following interview was a featured segment in the NDC is NOW webinar hosted in December 2021. Kathy Morgan: NDC has been a hot topic in the travel industry for a while now. At Sabre, we talk...
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Article
June 1, 2018
The evolution of modern airline retailing
AIRLINE RETAILING(air·line \ -līn \ re·tail·ing \ rē-tā-liŋ )The process of pricing and packaging air and non-air products and selling those products consistently across all channels. This ensures the right offers are targeted appropriately to travelers...
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Article
July 1, 2021
Singapore Airlines: new markets and capabilities
Three enablers of scalability – content, capabilities, and coverage – guide our work on the Beyond NDC program. During the first half of 2021, we expanded access to NDC offers from Singapore Airlines (SQ), one of...
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Article
March 30, 2021
Qantas NDC offers are live in Australia and New Zealand
We are thrilled to announce the launch of Qantas NDC content in our global travel marketplace! In March 2021, the airline’s NDC offers went live through the Sabre GDS in Australia and New Zealand, with plans...
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Article
April 14, 2021
Partner Perspective: Why standardization is critical for NDC
We sat down (virtually) with Arjun Gupta from United Airlines and Nicola Ping of Flight Centre to discuss the strategic value of NDC, the importance of standardization and how Sabre has supported their NDC journeys.
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Article
February 9, 2019
Partner Perspective: NDC as an evolution, not a revolution
For the first time in the history of travel, NDC brings airlines and travel agencies together to share the rich content they need to provide a truly personalized customer experience. NDC is an evolution in air...
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Article
April 8, 2021
Partner Perspective: Nathan Smeulders of Qantas
Agencies in Australia and New Zealand can now order NDC content from Qantas. To mark this milestone, we spoke to Nathan Smeulders, Senior Distribution Manager at Qantas, about the exciting content we can expect to see...
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Article
March 1, 2021
Partner Perspective: Charlene Wee of Singapore Airlines
Singapore Airlines (SQ) continues to expand its NDC content: Sabre-connected agencies in most of Europe and Asia are now able to book SQ’s NDC content. NDC is at the heart of Singapore Airlines’ distribution strategy and...
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Article
January 6, 2021
New distribution agreement with the Lufthansa Group
Sabre has concluded a new distribution agreement with the the Lufthansa Group, to include Austrian Airlines (OS), Lufthansa (LH), SWISS (LX), Air Dolomiti (EN) and Brussels Airlines (SN), ensuring uninterrupted access to the airline group’s traditional (EDIFACT) content, currently...
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Article
September 1, 2021
New distribution agreement with Qatar Airways
On August 31, 2021, we announced our new distribution agreement with Qatar Airways, strengthening our partnership so the airline can enjoy Sabre’s global reach and leading position in corporate travel. We’re particularly excited about our implementation...
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Article
March 1, 2018
NDC: A Win-Win-Win for Airlines, Agents and Travelers
Every industry tends to orbit around a narrow band of ever-evolving open technology standards. From automotive and insurance to telecoms and travel, “openness” helps players be efficient, transparent and flexible. Best case, it fuels innovation by...