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Article
February 28, 2022
What’s in store for NDC in 2022
Going Beyond NDC in 2022: Completing the Foundation for Offer and Order-based Retailing Since its inception, we’ve viewed our NDC program as a technical means to a more personalized retailing end. We named our program “Beyond...
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Article
March 31, 2022
What does ‘Beyond NDC’ mean?
In 2018, when we formalized our NDC program, we named it ‘Beyond NDC.’ But how can you go beyond NDC when we haven’t even arrived yet? Our program is about more than just checking boxes on...
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Article
September 6, 2022
Video: Why is NDC still a hot topic?
An initiative impacting the entire ecosystem We’ve seen NDC a lot of attention over the years, which is primarily because it’s a multi-faceted industry initiative that is impacting the entire ecosystem. At its core, NDC is...
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Article
September 19, 2022
Video: What we’ve learned since launching NDC
We’ve been live with NDC since March 2021 Shopping response times need to improve As we’ve completed integrations with airlines, we continue to see challenges with getting shopping responses back in an acceptable time frame. So,...
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Article
September 30, 2022
Video: Realizing the value of NDC
Benefits that travel sellers will realize as they activate NDC A key benefit for travel sellers activating NDC is insights into the operational impact that NDC has and the ability to create an action plan to...
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Article
August 31, 2022
Video: NDC roadmap highlights with Kathy Morgan
2022 is a very exciting year for Beyond NDC! We think about progress in this area across three key dimensions. One is around airline integrations the second is around market expansion and the third is around...
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Article
February 16, 2022
Unlocking innovation with NDC
Creating a more robust marketplace for personalized travel requires innovation across the three domains of retailing, distribution and fulfillment. Part of that innovation involves leaning into a technical and operational model based on Offers and Orders....
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Article
January 13, 2022
Understanding today’s NDC landscape with Paul Tilstone of Festive Road
The following interview was a featured segment in the NDC is NOW webinar hosted in December 2021. Kathy Morgan: NDC has been a hot topic in the travel industry for a while now. At Sabre, we talk...
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Press Release
May 16, 2022
Smart approach to travel retailing puts Sabre on IATA’s Airline Retailing Maturity index
SOUTHLAKE, Texas, May 16, 2022 /PRNewswire/ — Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, has been recognized as a system provider for both airlines and travel sellers in the International Air Transport...
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Article
July 1, 2021
Singapore Airlines: new markets and capabilities,
Three enablers of scalability – content, capabilities, and coverage – guide our work on the Beyond NDC program. During the first half of 2021, we expanded access to NDC offers from Singapore Airlines (SQ), one of...
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Article
March 30, 2021
Qantas NDC offers are live in Australia and New Zealand
We are thrilled to announce the launch of Qantas NDC content in our global travel marketplace! In March 2021, the airline’s NDC offers went live through the Sabre GDS in Australia and New Zealand, with plans...
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Article
August 18, 2021
Progress paves the way
Throughout 2021, we’ve continued to make steady progress on our NDC agenda, fueling our corporate vision to create the leading marketplace for personalized travel. NDC-enabled connections provide access to the sort of dynamic, personalized content that...